Free CRM Resource

CRM Audit Checklist
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A practical audit framework to identify CRM weaknesses before you invest more money in implementation, automation, migration or reporting.

Find CRM leakage fast Spot data, pipeline, automation, adoption and integration gaps that reduce CRM value.
Use platform-specific questions Choose HubSpot, Salesforce or another CRM so the checklist fits your environment.
Prioritise what to fix first Use the scoring approach to decide what needs cleanup, governance or implementation support.
Useful before buying services Understand whether your problem is setup, data, process, reporting or adoption.
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CRM Audit Checklist
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What is inside

A look inside the checklist

1. Data Quality & Architecture
Duplicate records are under control
Required fields match real process
Lifecycle and owner fields are reliable
Custom properties are still actively used
+ more questions inside →
2. Pipeline & Forecast Health
Stages match the real buying journey
Deals are not stuck without next steps
Close dates and values are realistic
Win/loss reasons are captured
+ more questions inside →
3. Automation & Workflows
Lead routing works correctly
No conflicting workflow logic
Internal alerts create useful action
Old automations are retired
+ more questions inside →
4. User Adoption
Teams update the CRM consistently
Managers use dashboards in reviews
Activities and notes are captured
Training gaps are visible
+ more questions inside →
5. Integration & Reporting
Source tracking is consistent
Finance/support/product data is aligned
Sync errors are monitored
Dashboards answer leadership questions
+ more questions inside →