Unified customer data across 5 disconnected platforms — Salesforce, Magento, Google Analytics, a loyalty app, and a warehouse system — into a single MDM layer, achieving a true 360-degree customer view. Reduced data duplication by 67% and enabled personalisation at scale.
We had customer data in 5 different systems and no single source of truth. Celumai built the architecture that finally joined it all together. Personalisation revenue is up 28% since launch.