Banking, Financial Services & Insurance
🏦
Banking, Financial Services & Insurance

Financial services runs on relationships.
Most CRMs were not built for them.

SEC, FCA, MAS, and APRA-compliant CRM data architecture, advisor-client relationship tracking, and multi-product cross-sell visibility - for regulated financial services firms across the US, UK, Europe, and Asia-Pacific.

FCA-ready
Audit trail design
360 view
Advisor-client CRM
Multi-product
Cross-sell pipeline
Audit-ready
Compliance support

Banking, Financial Services & Insurance - the global reality

"Financial services firms globally manage relationships where trust, compliance, and regulatory accuracy are commercially critical. A CRM that loses advisor notes, misses renewal dates, or fails a regulatory audit is not just an IT problem - it is a liability. We have seen this across the US, UK, Singapore, Australia, and Europe."

Retail Banking Wealth Management Insurance FCA Compliance Advisor CRM Renewal tracking

Challenges

What Financial Services teams tell us every week

01

Advisor relationships tracked in spreadsheets

Client meeting notes, product holdings, and next actions scattered across email and Excel. No single record when an advisor leaves the firm.

02

CRM cannot produce a regulatory audit trail

Suitability records, advice logs, and client consent are not captured in a regulator-ready format. Every audit creates a week of manual data gathering.

03

No visibility into multi-product relationships

A client holds a mortgage, investment account, and life policy with three different teams. Nobody has the full picture. Cross-sell is invisible.

04

Renewals missed because CRM does not flag them

Insurance renewals, investment review dates, and mortgage terms end without automatic surfacing. Clients leave before the conversation starts.

The BFSI CRM Compliance Checklist
Free download

Free resource

The BFSI CRM Compliance Checklist

24-point checklist for FCA, GDPR, and MAS compliance in financial services CRM. Used by compliance teams across UK and Singapore.

FCA COBS suitability record requirements in CRM
GDPR consent and data subject rights workflows
Audit trail architecture for regulatory inspection readiness

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Our approach

How Celumai works in financial services

01

Compliance architecture first

We design the audit trail, consent management, and data retention framework before configuring any CRM feature. Compliance is not retrofitted -- it is the foundation.

02

Advisor-client data model

We design relationship hierarchies that reflect how financial services actually works -- households, legal entities, advisors, products -- not generic CRM account and contact models.

03

Multi-product cross-sell visibility

Every client interaction is logged against a unified profile. Cross-sell opportunities surface automatically based on life events, product gaps, and relationship maturity.

04

Regulatory reporting built in

FCA, MAS, APRA, and SEC reporting requirements are mapped to CRM fields before go-live. Reports that previously took days to prepare run in minutes.

⚖️

Regulatory context - global coverage

We design CRM architectures that satisfy FCA COBS and SYSC requirements for UK financial services, MAS Technology Risk Management Guidelines for Singapore, APRA CPS 234 for Australian institutions, SEC and FINRA record-keeping obligations for US clients, and GDPR and UK GDPR data subject rights across all regions.

Client results

What we have delivered in Financial Services

All case studies →
A Quick-Win HubSpot Chatbot Rollout That Doubled Qualified Demo Requests
Case Study
2.1x increase in qualified demo requests

A Quick-Win HubSpot Chatbot Rollout That Doubled Qualified Demo Requests

B2B SaaS Company, Early Growth Stage

A SaaS company deployed a HubSpot conversational AI chatbot on its pricing and product pages in under 6 weeks, more than doubling qualified demo requests.

2.1x
Increase in qualified demo requests
2
Pages included in the initial rollout
6 weeks
Time to launch
1 month
Time to measurable, decision-ready results
Read full case study →

"Celumai designed a CRM architecture that made our next FCA audit straightforward. Every suitability record, advice log, and consent trail available in one query."

Ch
Chief Compliance Officer
UK Wealth Management Firm

FAQ

Financial Services CRM questions answered

Answers to the most common CRM questions from Banking, Financial Services & Insurance organisations globally.

Free assessment - available globally

Start your financial services CRM project

Tell us your compliance requirements and relationship management challenges. We will respond within 24 hours.

We respond within 24 hours - wherever you are
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