Banking, Financial Services & Insurance — the reality
"Financial services firms manage relationships where trust, compliance, and data accuracy are commercially critical. A CRM that loses advisor notes, misses renewal dates, or fails a regulatory audit is not just an IT problem -- it is a liability."
Challenges
What Financial Services teams tell us every week
Our approach
How Celumai works in financial services
Compliance architecture first
We design the audit trail, consent management, and data retention framework before configuring any CRM feature. Compliance is not retrofitted -- it is the foundation.
Advisor-client data model
We design relationship hierarchies that reflect how financial services actually works -- households, legal entities, advisors, products -- not generic CRM account and contact models.
Multi-product cross-sell visibility
Every client interaction is logged against a unified profile. Cross-sell opportunities surface automatically based on life events, product gaps, and relationship maturity.
Regulatory reporting built in
FCA, MAS, APRA, and SEC reporting requirements are mapped to CRM fields before go-live. Reports that previously took days to prepare run in minutes.
Regulatory context
We design CRM architectures that satisfy FCA COBS and SYSC requirements for UK financial services, MAS Technology Risk Management Guidelines for Singapore, APRA CPS 234 for Australian institutions, SEC and FINRA record-keeping obligations for US clients, and GDPR and UK GDPR data subject rights across all regions.
Services
Services for financial services companies
A UK wealth management firm failed an FCA audit because their CRM could not produce suitability records on demand. We redesigned the data architecture and compliance workflows. Their next audit was completed in 6 hours.
"Celumai designed a CRM architecture that made our next FCA audit straightforward. Every suitability record, advice log, and consent trail available in one query."
FAQ
Financial Services CRM questions answered
Everything you need to know about CRM in Banking, Financial Services & Insurance.
Free assessment
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Tell us your compliance requirements and relationship management challenges. We will respond within 24 hours.