Business challenges
01
CRM holds 50,000 contacts with no consent records
The CRM has been accumulating contacts for 5 years. Nobody knows which have given consent, for what purpose, through which channel, or when. A data subject access request would take weeks to fulfil manually.
02
No data retention policy exists in the CRM
Contacts added 7 years ago remain as active records. There is no suppression policy, no automated archive process, and no audit trail of retention decisions. A regulator would find this on a first inspection.
03
Data subject rights requests handled manually and inconsistently
When a customer requests to be forgotten, someone manually searches the CRM, ERP, email platform, and marketing tools. The process takes days, varies by whoever handles it, and has no audit trail to demonstrate compliance.
04
No data access audit trail
Nobody knows who accessed which customer records, when, and for what purpose. When a data breach investigation begins, it starts from zero with no forensic trail to work from.
What is included
Assess the current CRM configuration against GDPR and GDPR/CCPA requirements across five dimensions: data inventory, consent management, retention policies, access controls, and data subject rights workflows.
Deliverables
How it works
Compliance audit
Assess current CRM configuration against GDPR and GDPR/CCPA requirements. Produce a gap report and prioritised remediation plan.
Consent configuration
Configure consent capture, storage, withdrawal, and audit trail across all touchpoints where personal data enters the CRM.
Retention policy implementation
Implement automated retention policies with suppression, deletion, and anonymisation workflows as required.
Data subject rights workflows
Build and test the workflows that respond to access, erasure, and portability requests within regulatory timelines.
Audit trail & access controls
Configure data access logging and field-level security to ensure every access to personal data is recorded and attributable.
Success stories
The compliance configuration Celumai built reduced our data subject request response time from 3 days to under 2 hours. Our last regulatory inspection found no findings against our CRM data practices -- the auditor specifically noted the quality of the consent audit trail.
We process personal data from both EU and regulated marketsn users. Celumai designed a single CRM consent and retention configuration that satisfies both GDPR and GDPR/CCPA simultaneously without any manual reconciliation. That dual-regulation expertise was exactly what we needed.
Healthcare
180% increase in marketing-influenced pipeline
B2B Healthcare Company
Professional Services
300% increase in qualified inbound
CRM Consultancy (60 staff)
Platforms we use for this service
Free resource
GDPR and regulated markets GDPR/CCPA 2023 compliance checklist specifically for CRM systems -- covering consent, retention, access control, data subject rights, and audit trail requirements.
From our team
FAQ
Ready to start?
We respond within 1 business day with an honest assessment -- no commitment required.
Client results
