Digital Transformation Advisory
Digital Transformation / Digital Transformation Advisory

Transformation advisory that leadership will actually fund

Independent advisory on digital transformation strategy, technology roadmap, and programme governance. Honest assessment, no vendor incentives, and outputs written for boards -- not for consultants.

Independent

No vendor incentives

Board-ready

Built for approval

3-5 wks

Strategy to delivery

Pragmatic

Executable, not aspirational

Business challenges

Why Digital Transformation Advisory projects fail

01

Transformation programmes that consume budget without delivering

The strategy looked credible. The programme launched. Eighteen months later costs are over budget, scope has been significantly cut, and the original business case is unrecognisable.

02

Technology strategy driven by incumbent vendors

The roadmap was built by the organisation's primary technology vendor. Every recommendation pointed toward their portfolio. No independent view was provided and no alternatives were evaluated.

03

Board cannot approve a programme without a credible business case

The transformation team knows what needs to happen technically. They cannot produce a financial case the CFO will approve because the benefit quantification methodology is not credible.

04

No governance model -- programme has no decision architecture

The programme has a steering committee that meets monthly. But there are no documented decision rights, no defined escalation paths, no change control process, and no agreed measure of success.

What is included

Everything in this service

Current State Assessment

Independent assessment of the current technology estate, operating model maturity, and digital capability -- benchmarked against relevant industry peers and assessed against your board-level strategic objectives.

Technology estate mappingOperating model reviewDigital maturity scoringPeer benchmarking

Deliverables

v Current state assessment report
v Digital maturity scorecard
v Technology estate map
v Peer benchmark analysis

How it works

Our delivery process

01

Current state assessment

Independent assessment of technology, operating model, and digital maturity -- with peer benchmarking for context.

02

Strategic alignment

Connect the transformation strategy to board-level strategic objectives. Technology exists to serve the business strategy, not the other way around.

03

Roadmap design

Design the phased roadmap with priorities, sequencing logic, resource requirements, and dependencies documented.

04

Business case

Build the financial model and business case to a standard that survives board and CFO scrutiny on first submission.

05

Governance design

Design the programme governance model before the programme launches -- not after it is already in difficulty.

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Success stories

Client results

All case studies

The business case Celumai produced was the first transformation business case our board approved on first submission. Every previous submission had been sent back for revision -- most of them twice. The difference was the credibility of the financial model and the conservatism of the benefit assumptions.

C

CFO

Manufacturing Group

We had a vendor-led roadmap that recommended replacing three platforms we did not need to replace. Celumai's independent assessment identified the actual gap, recommended two targeted investments instead of a programme, and saved us from a very expensive and disruptive mistake.

C

CTO

Financial Services Company

Case study Healthcare

180% increase in marketing-influenced pipeline

B2B Healthcare Company

Marketing Operations Rebuild for a B2B Healthcare Company — From Campaign Chaos to Scalable Engine

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Case study Professional Services

300% increase in qualified inbound

CRM Consultancy (60 staff)

Brand Repositioning for a CRM Consultancy — 300% Increase in Inbound Qualified Enquiries

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Platforms we use for this service

Platform-agnostic advisory Salesforce Microsoft SAP AWS Azure
Digital Transformation Readiness Assessment

Free resource

Digital Transformation Readiness Assessment -- get it free

Score your organisation across strategy clarity, technology maturity, data readiness, and organisational change capability to understand your transformation readiness.

PDF Scorecard * Free

FAQ

Your Digital Transformation Advisory questions, answered

Ready to start?

Get independent transformation advisory

We respond within 1 business day with an honest assessment -- no commitment required.

v Response within 1 business day
v Free initial assessment -- no commitment
v Fixed-price options available
v All data under strict NDA from day one
v 98% on-time delivery across 40+ projects

We respond within 1 business day. No spam.

Client results

What this service has delivered

All case studies →
Case Study
Legacy system replaced — zero disruption

Legacy CRM Modernisation for a Manufacturing Group — 12-Year-Old System Replaced Without Disruption

Pan-European Manufacturing Group

A manufacturing group had been running the same on-premise CRM for 12 years. It could not integrate with…

12 years
Legacy system age
87%
Adoption in 6 weeks
0
Data loss
Read case study →
Case Study
42% MarTech cost reduction

MarTech Stack Consolidation for a Retail Group — From 14 Tools to 4, 40% Cost Reduction

Multi-Channel Retail Group

A retail group had accumulated 14 marketing technology tools over six years. Nine of them overlapped in capability.…

42%
MarTech cost reduction
14→4
Tools in stack
180%
Email revenue increase
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Case Study
0 → 2.4M first-party profiles in 18 months

Customer Data Platform Implementation for an FMCG Brand — First Party Data Strategy Post-Cookie

FMCG Consumer Brand

An FMCG brand selling through retailers had zero direct customer data. With third-party cookies disappearing, they had 18…

2.4M
First-party profiles built
18 months
Time to scale
34%
Media efficiency improvement
Read case study →