Business challenges
01
Brand looks inconsistent across every touchpoint
Website, LinkedIn, proposal deck, email signature, and business card all look subtly different. The cumulative effect is a brand that feels amateur even when the underlying product or service is enterprise-grade.
02
Logo designed before the brand was understood
The logo was designed quickly in year one for a different business model. The company has evolved significantly. The visual identity no longer reflects who you are or who you serve.
03
No design system -- every asset built from scratch
Every new marketing asset requires a brief to a designer and two rounds of revision because there is no component library, no defined colour palette, and no typography rules anyone follows consistently.
04
Visual identity does not communicate enterprise credibility
The visual language looks like an early-stage startup. Your buyers are procurement committees at established enterprises. The visual mismatch creates doubt before you have said a single word.
What is included
Design the primary logo, secondary horizontal and stacked variants, standalone icon mark, and usage rules covering minimum size, clear space, background usage, and colour variants. Built to work at every scale from favicon to billboard.
Deliverables
How it works
Brand audit
Review all existing brand assets, competitor visual landscapes, buyer expectations for the category, and internal team feedback on the current identity.
Concept development
Present 2 to 3 distinct visual directions -- genuinely different approaches, not variations on a single idea -- for leadership review and decision.
Identity development
Develop the chosen direction into the full identity system -- logo, colour, typography, and core components.
Design system build
Build the component library in Figma with developer design tokens ready for web and product implementation.
Guidelines delivery
Deliver brand guidelines, all file formats in every variant needed, and a handover session with the internal team.
Success stories
We went from looking like a 3-person startup to looking like an established enterprise consultancy. The first client meeting after the rebrand, the prospect commented unprompted that we looked like we had been operating for 20 years. We had been around for 4.
The design system reduced our time to produce a new marketing asset from 3 days to under 3 hours. Every asset our team now produces looks like it came from the same brand -- without needing a designer on every request.
Healthcare
180% increase in marketing-influenced pipeline
B2B Healthcare Company
Professional Services
300% increase in qualified inbound
CRM Consultancy (60 staff)
Platforms we use for this service
Free resource
The complete checklist of every visual asset a B2B brand needs -- across digital, print, sales, and social contexts.
From our team
FAQ
Ready to start?
We respond within 1 business day with an honest assessment -- no commitment required.
Client results
