How a Wealth Management Firm Turned a Broken CRM Into a £14M Cross-Sell Engine
Independent Wealth Management Firm
A wealth management firm with 420 advisors had Salesforce configured for a business it used to be. Client…
Business challenges
01
Fear of losing 5 years of history
Customer records, activity history, attachments, and custom fields -- all at risk if migration is done without proper mapping and validation.
02
Duplicates arrive in the new platform
Dirty source data migrated as-is. Thousands of duplicates land in the new CRM on day one, immediately breaking trust in the new system.
03
Go-live window too tight
Migration day becomes a crisis. No rollback plan. Business runs blind for 48 hours while the team scrambles to fix data issues.
04
Integration breaks post-migration
ERP, marketing, and support integrations all need reconfiguration. Nobody planned for this. The project runs 8 weeks over schedule.
What is included
Complete inventory of your source CRM -- all objects, fields, records, attachments, and integrations. We document every data type before mapping a single field.
Deliverables
How it works
Source audit
Full inventory of all objects, fields, records, and integrations in the source CRM.
Data mapping
Field-by-field mapping from source to target with transformation rules documented and approved.
Deduplication
Identify and resolve duplicates before a single record moves to the new platform.
Test migration
Full test migration to a sandbox. Reconciliation counts checked. Issues resolved before production.
Production cutover
Cutover on a defined date with a full rollback plan active. Reconciliation checks after every batch.
Success stories
Celumai migrated 8 years of Salesforce data to Dynamics 365 over a single weekend. Zero data loss, zero business disruption. The rollback plan they had ready gave us complete confidence.
We had 400,000 contact records with 5 years of activity history. Every record arrived clean, deduplicated, and reconciled. The migration report showed 100% accuracy.
180% increase in marketing-influenced pipeline
B2B Healthcare Company
300% increase in qualified inbound
CRM Consultancy (60 staff)
Platforms we use for this service
Free resource
Step-by-step playbook covering data mapping, cutover planning, rollback strategy, and go-live checklist.
From our team
FAQ
Ready to start?
We respond within 1 business day with an honest assessment -- no commitment required.
Client results