RELTIO
Reltio MDM Reltio Implementation Partner

Reltio MDM implementations that deliver a real-time unified customer profile

Reltio Cloud MDM for enterprise data teams who need real-time entity resolution, probabilistic matching, and a trusted customer 360 connected to every downstream system.

Real-time
Entity resolution
Cloud-native
Reltio MDM delivery
360 profile
Customer unification
API-first
Integration architecture
Reltio MDM dashboard
RELTIO

Certified & partnered

Reltio Implementation Partner
Reltio MDM Cloud Certified
Reltio Entity Resolution Specialist
Reltio Integration Architect Certified

What we deliver

What we deliver on Reltio

Reltio Cloud MDM deployment from data model design through production go-live and CRM activation.

Reltio MDM Cloud
Cloud MDM deployment with entity resolution, survivorship, and real-time profile API.
Entity Resolution
Deterministic and probabilistic matching configuration for customer deduplication at scale.
Profile API
Real-time customer 360 API connected to Salesforce, HubSpot, and marketing platforms.
Consent Management
GDPR and GDPR/CCPA consent tracking within the Reltio unified customer profile.
Source Integration
Connection of CRM, ERP, marketing, and support systems into the Reltio MDM hub.
Analytics Layer
Reltio profile data surfaced in BI tools for customer analytics and segmentation.

Why clients choose us

Why enterprises choose Celumai for Reltio

01

Matching rules designed properly

Entity resolution accuracy depends entirely on matching rule design. We tune deterministic and probabilistic rules against your specific data patterns -- not against generic defaults.

02

CRM activation included

A Reltio golden profile only creates value when it activates downstream systems. We connect Reltio to your CRM so sales and CS always work from the unified profile.

03

Compliance built in

We include consent management and GDPR/CCPA/GDPR data subject rights workflows in every Reltio implementation. Compliance is not an afterthought.

Sound familiar?

Problems we fix on
Reltio MDM

The same customer exists in 5 different systems with 5 different records
01 — The same customer exists in 5 different systems with 5 different records

The same customer exists in 5 different systems with 5 different records

CRM, ERP, support desk, marketing, and product database all hold fragments of the customer. No system has the full picture. Reltio MDM creates the unified profile and keeps it current in real time.

Entity resolution is producing too many false matches
02 — Entity resolution is producing too many false matches

Entity resolution is producing too many false matches

The matching rules are too aggressive and merging customers who should be separate, or too conservative and missing obvious duplicates. We tune the matching thresholds against your actual data.

Reltio profiles are not reaching the CRM in real time
03 — Reltio profiles are not reaching the CRM in real time

Reltio profiles are not reaching the CRM in real time

MDM golden records exist but updates take hours to reach Salesforce or HubSpot. Real-time Profile API is not configured or the integration is batch-only. We rebuild for real-time.

Client outcomes

What we have delivered with

All case studies →
Reltio MDM for a Global Asset Manager — Investor Data Governance Across 22 Jurisdictions
$340M additional AUM from existing investors

Reltio MDM for a Global Asset Manager — Investor Data Governance Across 22 Jurisdictions

Global Asset Manager ($180B AUM)

A global asset manager with AUM of $180B needed a single governed investor record across 22 jurisdictions to…

$340M
Additional AUM year 1
22
Jurisdictions unified
3 days
vs 6 weeks reporting
99%
KYC completion rate
Read full case study →
Connected Customer Data Platform for a Life Sciences Company Using Reltio
4.8x → 1.02x HCP deduplication

Connected Customer Data Platform for a Life Sciences Company Using Reltio

Global Life Sciences Company

A life sciences company needed a single connected view of HCP relationships across 140 sales reps, 3 CRM…

4.8x→1.02x
HCP deduplication
6 hrs
Rep time saved weekly
140
Reps on unified platform
40%
Cross-TA collaboration increase
Read full case study →
Real-Time MDM for a Telecommunications Provider — Single Customer View Across 8M Subscribers
4.2 min → 8 sec customer ID time

Real-Time MDM for a Telecommunications Provider — Single Customer View Across 8M Subscribers

National Telecommunications Provider

A telecommunications provider with 8 million subscribers had customer data in 14 operational systems. A customer calling for…

8M
Subscribers unified
8 seconds
Customer ID time (from 4.2 min)
22%
FCR improvement
11%
Churn reduction
Read full case study →

FAQ

Reltio MDM questions answered

Everything you need to know about working with Celumai on Reltio MDM.

Free assessment

Start your Reltio MDM project

Tell us your data unification challenge. We will assess whether Reltio is the right platform and what deployment would look like.

We respond within 1 business day
Free assessment -- no commitment
Fixed-price options available
All data handled under NDA

We respond within 1 business day. No spam.