Branding & Marketing
Brand strategy, identity, and marketing operations -- all connected to your CRM
Brand strategy, visual identity, performance marketing, and marketing ops automation -- built together and connected to your CRM data infrastructure so every campaign is measurable from click to closed deal.
Overview
Why most Branding & Marketing projects fail
Most branding and marketing agencies work in isolation from the technology stack. We do not. We build brand strategy and marketing operations alongside the CRM and data architecture -- so everything connects. Your campaigns know which leads closed. Your CRM knows which content drove pipeline. Attribution is built in from day one, not bolted on later.
2.8x
Avg improvement in marketing-attributed revenue
6 wks
Avg brand identity delivery
45%
Avg reduction in cost per qualified lead
100%
Of projects include CRM integration
Sound familiar?
Problems we fix
in this practice
Marketing spends the budget but cannot prove what drove revenue
You run campaigns, leads come in, but the attribution breaks when deals close in the CRM. We build multi-touch attribution connected to your CRM so you can prove marketing ROI.
Your brand looks inconsistent across every channel
Website, LinkedIn, proposals, and pitch decks all look like they came from different companies. We design a brand system that scales consistently across everything.
Your marketing team operates independently from sales
Marketing generates leads that sales says are low quality. Sales closes deals that marketing cannot attribute. We align both through shared CRM data and joint attribution models.
What is included
Branding & Marketing -- full service breakdown
Our process
How we deliver Branding & Marketing
Every project follows this process. You have full visibility at every step -- weekly demos, documented decisions, and no surprises at go-live.
Start your projectBrand discovery
Stakeholder workshops, customer interviews, and competitive analysis. We understand your market position before we design anything.
Strategy & messaging
We develop your positioning, messaging hierarchy, and value proposition. You approve the strategy before any visual work begins.
Identity design
Three distinct creative directions, two rounds of refinement, and final delivery as a complete brand system with guidelines.
Digital & marketing build
Website design, marketing automation setup, and campaign architecture -- all built to the brand system and connected to CRM.
Campaign launch
We launch, measure, and optimise the first campaigns. Attribution is configured from day one so you can see CRM pipeline from each campaign.
Ongoing optimisation
Monthly reporting, A/B testing, and continuous improvement. We stay with you as an embedded marketing ops partner.
Free resource
Brand Audit Checklist -- get it free
Score your current brand across 8 dimensions -- consistency, differentiation, digital presence, and CRM alignment.
Client outcomes
Results from this practice
Healthcare
180% increase in marketing-influenced pipeline
B2B Healthcare Company
Marketing Operations Rebuild for a B2B Healthcare Company — From Campaign Chaos to Scalable Engine
Read case study -> Professional Services
300% increase in qualified inbound
CRM Consultancy (60 staff)
Brand Repositioning for a CRM Consultancy — 300% Increase in Inbound Qualified Enquiries
Read case study -> SaaS & Technology
Cost per SQL reduced 61%
B2B Enterprise SaaS Company
Performance Marketing Programme for a B2B SaaS Company — Cost Per SQL Reduced by 61%
Read case study ->Platforms & partners
From our team
Related insights
FAQ
Your Branding & Marketing questions, answered
What clients say
From teams who have been through this
Celumai built our brand and our HubSpot setup at the same time. Every campaign we run is now fully attributed to CRM pipeline. We finally know what marketing is worth.
The brand system they delivered is used across everything -- website, sales decks, LinkedIn, product. It looks coherent for the first time in the company's history.
Ready to start?
Start your brand or marketing project
Tell us about your brand challenge or marketing ops problem. We will tell you what we can fix and how long it takes.