CRM Automation & RPA
Gen AI & Automation / CRM Automation & RPA

Automate the work your team should not be doing manually

End-to-end automation of CRM workflows, data entry, reporting, and cross-system processes using native CRM automation and RPA where APIs are unavailable.

1,200+

Hours saved annually avg

48 hrs

First automation delivered

Zero

Manual data entry

ROI

Measurable in 30 days

Business challenges

Why CRM Automation & RPA projects fail

01

Reps spend more time on admin than selling

Data entry, activity logging, follow-up scheduling, and report production consume 35 to 45% of a sales rep week. That is selling time lost permanently to administration that could be automated.

02

Manual processes that cannot scale

Onboarding a new customer requires 14 manual steps across 3 systems. It works at 50 customers per month. It collapses at 200. Growth requires headcount, not automation.

03

Automations built without documentation

Someone built 40 CRM workflows 3 years ago. Nobody knows what triggers them, what they do, or which business process breaks if they are modified or deactivated.

04

Legacy systems with no API

Critical business data lives in a system that predates modern APIs. The only way to extract or enter it is manually -- consuming hours of resource every day -- until RPA enters the picture.

What is included

Everything in this service

Process Mapping

Inventory every manual process that could be automated -- volume, frequency, error rate, and time cost per execution. Output: a prioritised automation opportunity register with ROI estimates per process.

Process inventoryVolume & frequency analysisError rate assessmentROI estimation per process

Deliverables

v Automation opportunity register
v Process map documentation
v ROI estimates with assumptions
v Prioritised implementation backlog

How it works

Our delivery process

01

Process audit

Identify and quantify every manual process that could be automated. Prioritise by ROI -- time saved, error rate eliminated, and implementation complexity.

02

Automation design

Design each automation with explicit trigger logic, exception handling, and rollback scenarios documented before build begins.

03

Build & configure

Build automations using native CRM tools, RPA platforms, or custom code -- whichever approach the specific process requires.

04

Testing & QA

Test every automation against real data including edge cases, exception scenarios, and failure conditions before production deployment.

05

Documentation & handover

Deliver full written documentation for every automation built so your team can maintain, modify, and extend them independently.

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Success stories

Client results

All case studies

We automated 23 manual processes across our CRM and ERP in 8 weeks. The team recovered 1,400 hours per year that are now spent on client delivery, not administration. The ROI on the engagement was positive within the first month.

C

COO

Professional Services Firm

Lead routing and follow-up sequences used to require a full-time admin to manage manually. Now the entire process runs automatically. That resource became a junior sales analyst who contributes directly to pipeline.

V

VP Sales

Healthcare Distribution

Case study Healthcare

180% increase in marketing-influenced pipeline

B2B Healthcare Company

Marketing Operations Rebuild for a B2B Healthcare Company — From Campaign Chaos to Scalable Engine

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Case study Professional Services

300% increase in qualified inbound

CRM Consultancy (60 staff)

Brand Repositioning for a CRM Consultancy — 300% Increase in Inbound Qualified Enquiries

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Platforms we use for this service

Salesforce Flow HubSpot Workflows UiPath Automation Anywhere Power Automate Zapier Enterprise
Automation Opportunity Assessment

Free resource

Automation Opportunity Assessment -- get it free

Identify and quantify your top automation opportunities -- process mapping template, ROI estimation model, and prioritisation matrix.

Excel Worksheet * Free

FAQ

Your CRM Automation & RPA questions, answered

Ready to start?

Start automating your CRM processes

We respond within 1 business day with an honest assessment -- no commitment required.

v Response within 1 business day
v Free initial assessment -- no commitment
v Fixed-price options available
v All data under strict NDA from day one
v 98% on-time delivery across 40+ projects

We respond within 1 business day. No spam.

Client results

What this service has delivered

All case studies →
Case Study
MQL-to-SQL conversion 11% → 49%

AI-Powered Lead Scoring That Increased Sales Qualified Lead Accuracy by 340%

B2B Enterprise Software Company

A B2B software company was passing 180 MQLs to sales every month. Conversion to SQL was 11%. Sales…

11%→49%
MQL-to-SQL conversion
68%
Unqualified lead time saved
1.8x
Revenue per rep
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Case Study
23 hours weekly manual work eliminated

CRM Automation Programme for a Logistics Company — 14 Manual Processes Eliminated

National Logistics Company

A logistics company with 280 sales and ops staff had 14 manual CRM processes running on spreadsheets and…

14
Manual processes automated
23 hrs
Weekly work eliminated
12%
Renewal conversion increase
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Case Study
Contract review 4 days → 2 hours

Document Processing Automation for a Legal Firm — Contract Review Time from 4 Days to 2 Hours

Commercial Law Firm

A commercial law firm reviewing 60 contracts per week was spending 4 days per contract on initial review.…

2 hours
Review time (from 4 days)
94%
Deviation detection accuracy
34%
Associate capacity increase
Read case study →