CRM & ERP Integration
CRM & Data / CRM & ERP Integration

Your CRM and ERP should speak the same language

Bi-directional integration between Salesforce, HubSpot, or Dynamics and SAP, Oracle, or NetSuite. Real-time sync, zero duplicate data entry, and one source of truth across sales and operations.

Real-time

Bi-directional sync

Zero

Duplicate data entry

100%

Field reconciliation

99.9%

Uptime SLA

Business challenges

Why CRM & ERP Integration projects fail

01

Sales and finance see different numbers

CRM shows one pipeline value. ERP shows different revenue figures. Nobody can agree on a single number for the board report. Reconciliation takes days every month-end.

02

Manual rekeying between systems

Sales closes a deal in CRM. Operations manually re-enters it in ERP. Finance manually enters it again. Three entry points means three opportunities for error and three wasted hours per deal.

03

Integration built without a data map

A developer connected the two systems directly via API without a field mapping document. A configuration change in ERP now breaks CRM unpredictably and nobody knows why.

04

No error handling or monitoring

The integration runs silently. Errors accumulate undetected for days. By the time someone notices, hundreds of records are out of sync between the two systems.

What is included

Everything in this service

Integration Design

Field mapping, data direction, trigger logic, error handling, and conflict resolution -- all documented and approved before a single line of integration code is written. This document is the contract between both systems.

Field mappingData directionTrigger logicConflict resolution

Deliverables

v Integration design document
v Field mapping matrix
v Trigger & frequency spec
v Conflict resolution rules

How it works

Our delivery process

01

Requirements mapping

Document every field, trigger, frequency, data direction, and conflict resolution rule before design begins. Both CRM and ERP owners must sign off.

02

Integration design

Produce the full integration design document -- the blueprint that every subsequent build decision references.

03

Middleware build

Build the integration layer with full error handling, retry logic, dead letter queues, and monitoring hooks.

04

Testing & QA

End-to-end testing including field accuracy, load testing, conflict resolution, and failure scenario simulation.

05

Go-live & monitoring

Deploy to production with real-time monitoring and break-fix support active from the first minute.

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Success stories

Client results

All case studies

We eliminated 3 hours of daily manual rekeying between Salesforce and SAP. The integration Celumai built has run for 14 months without a single production incident. The monitoring dashboard means we know the integration is healthy before anyone in the business notices a problem.

V

VP Finance

Manufacturing Group

Sales and finance finally see the same numbers. The month-end reconciliation that used to take 2 full days now takes 20 minutes -- and that time is spent on analysis, not data cleaning.

H

Head of Operations

Distribution Company

Case study Healthcare

180% increase in marketing-influenced pipeline

B2B Healthcare Company

Marketing Operations Rebuild for a B2B Healthcare Company — From Campaign Chaos to Scalable Engine

Read case study ->
Case study Professional Services

300% increase in qualified inbound

CRM Consultancy (60 staff)

Brand Repositioning for a CRM Consultancy — 300% Increase in Inbound Qualified Enquiries

Read case study ->

Platforms we use for this service

Salesforce HubSpot SAP Oracle NetSuite Microsoft Dynamics MuleSoft Azure Integration Services
CRM-ERP Integration Design Guide

Free resource

CRM-ERP Integration Design Guide -- get it free

Field mapping templates, trigger logic frameworks, conflict resolution patterns, and error handling design for CRM-ERP integration projects.

PDF * 18 pages * Free

FAQ

Your CRM & ERP Integration questions, answered

Ready to start?

Design your CRM-ERP integration

We respond within 1 business day with an honest assessment -- no commitment required.

v Response within 1 business day
v Free initial assessment -- no commitment
v Fixed-price options available
v All data under strict NDA from day one
v 98% on-time delivery across 40+ projects

We respond within 1 business day. No spam.

Client results

What this service has delivered

All case studies →
Case Study
£14M cross-sell pipeline identified

How a Wealth Management Firm Turned a Broken CRM Into a £14M Cross-Sell Engine

Independent Wealth Management Firm

A wealth management firm with 420 advisors had Salesforce configured for a business it used to be. Client…

£14M
Cross-sell pipeline
91%
Advisor adoption
£2.1M
New revenue Q1
Read case study →
Case Study
340,000 records — zero data loss

CRM Migration for a Global Insurance Broker — Zero Pipeline Loss Across 8,400 Active Accounts

Global Insurance Broker

A global insurance broker migrating from a legacy CRM to Salesforce had 8,400 active accounts, 340,000 activity records,…

8,400
Active accounts migrated
0
Records lost
92%
Post-migration data quality
Read case study →
Case Study
Churn rate reduced 18%

Data Architecture Redesign for a SaaS Platform — Single Source of Truth Across 6 Systems

B2B SaaS Platform (2,200 customers)

A B2B SaaS platform with 2,200 customers had customer data spread across HubSpot, Stripe, their product database, Intercom,…

18%
Churn rate reduction
4 hrs
Monthly reporting time
6 systems
Connected
Read case study →