Business challenges
01
Competitors rank for every keyword your buyers search
Your ICP searches for the problems you solve. Your website does not appear in the results. Competitors with inferior products outrank you because they invested in SEO years ago and you have not started yet.
02
Content produced without any keyword strategy
The blog has 60 articles published over 3 years. None were written with specific search intent in mind. Organic traffic is negligible despite a significant investment in content production.
03
Technical SEO issues blocking indexation
Core Web Vitals failures, crawl errors, duplicate content, missing structured data, and poor internal linking. The content may be good. Google cannot reliably index or rank it.
04
No connection between organic traffic and CRM pipeline
SEO drives traffic. What those visitors do in the pipeline after converting is invisible. The head of SEO cannot demonstrate revenue contribution and the budget is always at risk.
What is included
Map the complete buyer decision journey -- awareness, consideration, and decision stages -- to specific search queries. Prioritise keywords by search volume, competitive difficulty, and commercial intent, not just by volume alone.
Deliverables
How it works
SEO audit
Technical audit plus keyword gap analysis -- what issues are blocking current performance and what organic opportunities are being missed entirely.
Keyword strategy
Map every buyer decision stage to specific search queries. Prioritise by commercial impact rather than search volume alone.
Content architecture
Design the pillar and cluster structure that builds topical authority in your key subject areas most efficiently.
Technical fixes
Resolve all technical SEO issues before publishing new content -- the foundation must be sound before the content investment begins.
Content & measurement
Produce and publish content to the agreed plan with ranking milestone tracking at 30, 60, and 90 days, and pipeline attribution from organic from the first conversion.
Success stories
Organic qualified leads went from 3 per month to 31 per month in 9 months. More importantly they are the highest quality leads we receive -- they already understand what we do, why they need it, and what differentiates us before the first conversation.
We can now show the board an organic pipeline contribution number for the first time. Last quarter it was over GBP340,000 in pipeline with a direct SEO attribution chain. That changed the entire conversation about content investment.
Healthcare
180% increase in marketing-influenced pipeline
B2B Healthcare Company
Professional Services
300% increase in qualified inbound
CRM Consultancy (60 staff)
Platforms we use for this service
Free resource
Keyword research methodology, content architecture framework, technical SEO audit checklist, and organic pipeline attribution guide for B2B companies.
From our team
FAQ
Ready to start?
We respond within 1 business day with an honest assessment -- no commitment required.
Client results
