MarTech Stack Consolidation for a Retail Group — From 14 Tools to 4, 40% Cost Reduction
Multi-Channel Retail Group
A retail group had accumulated 14 marketing technology tools over six years. Nine of them overlapped in capability.…
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What we deliver
End-to-end Adobe stack delivery from CDP to marketing automation to analytics, all connected to your CRM.
Why clients choose us
Every Adobe implementation we deliver includes the CRM connection that closes the loop between marketing spend and closed revenue. Adobe reports are meaningful because they connect to pipeline.
We design the Adobe Real-Time CDP data model and identity resolution strategy before connecting any activation channel. Activating before unifying produces segmented but not unified audiences.
Marketo implementations fail when they are configured for email volume rather than pipeline contribution. We configure scoring, attribution, and CRM sync for revenue outcomes from day one.
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Everything you need to know about working with Celumai on Adobe Experience Cloud.
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