INFORMATICA
Informatica Informatica Implementation Partner

Informatica MDM and data quality implementations that make every downstream system trustworthy

Informatica IDMC, MDM, and Data Quality deployments for enterprise data programmes. We design the master data layer before connecting a single system.

MDM
Master data expertise
IDMC
Cloud platform delivery
Data Quality
Dedup & governance
Enterprise
Scale implementations
Informatica dashboard
INFORMATICA

Certified & partnered

Informatica Implementation Partner
Informatica MDM Certified
Informatica IDMC Certified
Informatica Data Quality Specialist
Informatica PowerCenter Certified

What we deliver

What we deliver on Informatica

End-to-end Informatica delivery from MDM design through production deployment.

Informatica MDM
Customer, product, and supplier master data management on Informatica MDM Hub.
IDMC
Intelligent Data Management Cloud deployment for cloud-first data governance.
Data Quality
Data profiling, cleansing, deduplication, and standardisation at enterprise scale.
Data Integration
ETL and ELT pipeline development for CRM, ERP, and data warehouse connectivity.
MDM to CRM
Connecting Informatica MDM golden records to Salesforce or HubSpot as the operational CRM.
Data Catalogue
Informatica Axon data catalogue implementation for enterprise data discovery.

Why clients choose us

Why enterprises choose Celumai for Informatica

01

MDM architecture first

We design the master data model -- entity types, survivorship rules, trust scores, and source hierarchy -- before deploying any Informatica component. Architecture decisions made in the wrong order are expensive to reverse.

02

CRM-connected MDM

Informatica MDM golden records only create value when connected to the CRM. We design the bidirectional feed so Salesforce or HubSpot always reflects the MDM single source of truth.

03

Quality before volume

More data through a broken quality pipeline is worse than less data through a clean one. We fix the quality layer before scaling any Informatica deployment.

Sound familiar?

Problems we fix on
Informatica

Informatica MDM is deployed but the CRM still has duplicates
01 — Informatica MDM is deployed but the CRM still has duplicates

Informatica MDM is deployed but the CRM still has duplicates

MDM golden records exist but the CRM is not consuming them. The pipelines were never built or are not running correctly. We connect MDM output to the CRM so every system reflects the single source of truth.

Data quality scores are low and nobody knows the root cause
02 — Data quality scores are low and nobody knows the root cause

Data quality scores are low and nobody knows the root cause

Informatica Data Quality is profiling the problem but not fixing it. We identify the source system issues, data entry patterns, and integration gaps that are generating the dirty data in the first place.

Informatica pipelines break when source systems change
03 — Informatica pipelines break when source systems change

Informatica pipelines break when source systems change

Pipelines were built without proper schema change handling. Every source system update breaks something downstream. We rebuild with schema evolution handling and monitoring built in.

Client result
90%

Duplicate rate reduction in 90 days

A national retailer had 34% duplicate rate across 5 source systems. We implemented Informatica MDM with golden record rules and bidirectional CRM feed. Duplicate rate dropped to under 2%.

34%->2%
Duplicate rate
5 systems
Unified under MDM
90 days
To first clean dataset
"Celumai built the Informatica MDM layer that made Salesforce our undisputed single source of truth. Reports are now trusted across the entire business."
He
Head of CRM
National Retail Chain

FAQ

Informatica questions answered

Everything you need to know about working with Celumai on Informatica.

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