The situation
In their own words
"We now see exactly where every lead came from, which broker referred them, and where they are in the journey. Our sales team stopped losing hot prospects in the nurture void."
— Sales Director, UK Residential Developer
Rightmove and Zoopla leads went to separate spreadsheets. Broker referrals were tracked in email. The sales team had no combined pipeline and no way to prioritise which leads to call first. Site visit follow-up was inconsistent.
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The solution
What Celumai built
We integrated Rightmove, Zoopla, and direct website leads into HubSpot with automated source attribution. Broker referral tracking was configured at account level. Automated nurture sequences were built for 6-month purchase cycles. AML KYC workflow was designed into reservation records.
The results
What actually changed
Lead-to-reservation conversion increased 42%. 400+ leads per month are now managed from a single pipeline. The sales team knows exactly where every lead came from and where they are in the journey.
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We work with Real Estate businesses globally. Fixed price. NDA from day one. Free diagnostic to start.