Real client outcomes from Celumai CRM, data, and AI engagements - with actual numbers.
62 case studies
B2B SaaS Company, Early Growth Stage
A SaaS company deployed a HubSpot conversational AI chatbot on its pricing and product pages in under 6 weeks, more than doubling…
B2B SaaS Company, Mid-Market Segment
A B2B SaaS company replaced a decade-old homegrown CRM with Dynamics 365, migrating 9 years of customer history without disrupting active renewals…
Mid-Size Property & Casualty Insurer
A mid-size insurer automated quarterly regulatory reporting on Informatica, cutting prep time from 3 weeks to 4 days with full data lineage.
Multi-Banner Retail Group
A 6-brand retail group used Reltio to unify duplicate customer records into one profile, powering cross-brand loyalty for the first time.
Multi-Brand Retail Group
A retail group connected inventory, POS, and ecommerce via MuleSoft to power an AI demand agent, cutting stockouts 41% across 90 stores.
Specialty Outdoor & Lifestyle Retailer
A specialty retailer deployed Adobe Real-Time CDP to personalize product recommendations across web and email, lifting repeat purchase rate 37% within two…
Commercial Real Estate Brokerage
A commercial real estate brokerage used a Salesforce Agentforce assistant to qualify inbound leads 24/7, booking 3.4x more qualified meetings.
Regional Hospital Network
An 8-hospital network deployed a ServiceNow AI agent for password resets and access requests, cutting IT ticket resolution time 76%.
Regional Commercial Bank, Commercial Lending Division
A regional bank migrated its commercial lending division onto SAP with zero unplanned downtime and a fully preserved regulatory audit trail.
B2B Workflow Automation SaaS Company
A B2B SaaS company used AI lead scoring in HubSpot to spot high-intent free trials, lifting trial-to-paid conversion from 11% to 24%.
Global Management Consulting Firm
A consulting firm operating across 12 country offices unified fragmented systems onto Dynamics 365, cutting proposal-to-close time 41%.
Regional Multi-Clinic Healthcare Network
A 24-clinic healthcare network migrated referral and intake data onto HubSpot with zero records lost after a decade of running independent systems.
Multi-Channel Fashion & Lifestyle Retailer
A fashion retailer deployed Salesforce Agentforce for order status, returns and sizing queries, cutting cost per ticket 54% while holding CSAT steady…
Global Precious Metals & Retirement Investment Dealer
A global precious metals and retirement investment dealer serving clients in over 100 countries was running sales, marketing, and customer service on…
Manufacturing Conglomerate (7 business units)
A manufacturing conglomerate with 7 business units needed to connect Dynamics 365 Sales with Dynamics 365 Finance and Operations across all units,…
National Housing Association (28,000 homes)
A housing association managing 28,000 properties was handling tenant repairs, complaints, and queries via a contact centre with no case management system.…
Residential Property Developer
A residential property developer with 12 active schemes and 340 plots needed to connect portal lead capture, sales consultant activity, and reservation…
Global Logistics Company
A global logistics company processing 2.4 million EDI transactions daily had an ageing EDI infrastructure that could not support new partner onboarding…
National Retail Group
A retail group had many point-to-point integrations between ERP, e-commerce, WMS, CRM, and loyalty systems. Integration maintenance consumed 60% of the IT…
Regional Healthcare System
A regional healthcare system with 18 clinical applications had patient data siloed across each system. Clinicians made decisions with incomplete patient history.…
Luxury Hotel Group (28 properties)
A luxury hotel group with 28 properties needed to move from batch-and-blast email to real-time personalised guest communications. Adobe Journey Optimizer was…
B2B Enterprise Software Company
A B2B software company with a 6-person marketing team was generating leads but had no ability to measure which activities were contributing…
Pan-European Omnichannel Retailer
A pan-European retailer with 14 market operations was running Adobe Analytics, Marketo, and Target as completely disconnected tools. Personalisation was impossible because…
Financial Services Group
A financial services group with 6,000 employees across 12 countries had HR services running on email. Employees had no visibility on the…
Managed IT Services Provider
A managed IT services provider with 180 field engineers was running ITSM on ServiceNow and field scheduling on a separate legacy system.…
Facilities Management Company
A facilities management company managing 2,400 commercial properties had a customer service operation running on email and spreadsheets. SLA breach rate was…
Global Asset Manager ($180B AUM)
A global asset manager with AUM of $180B needed a single governed investor record across 22 jurisdictions to satisfy regulatory requirements and…
National Telecommunications Provider
A telecommunications provider with 8 million subscribers had customer data in 14 operational systems. A customer calling for support was asked for…
Global Life Sciences Company
A life sciences company needed a single connected view of HCP relationships across 140 sales reps, 3 CRM systems, and 6 data…
Multi-Hospital Healthcare Network
A hospital network investing in AI-assisted diagnostics discovered their training data was too inconsistent to produce reliable models. Informatica DQ was deployed…
Global Consumer Goods Company
A consumer goods company with 42,000 active SKUs across 28 markets was managing product data in 6 different systems. New product launches…
Retail Banking Group
A retail banking group with 12 million customers across three acquired banks had three separate customer databases with no shared identity. The…
Global Pharmaceutical Distributor
A pharmaceutical distributor operating across 18 markets needed SAP Sales Cloud (C4C) to replace four disconnected country-level CRM systems while maintaining compliance…
Heavy Equipment Manufacturer
A heavy equipment manufacturer with 340 dealer partners across Asia-Pacific had no visibility into dealer pipeline, inventory, or customer interactions. Territory conflicts…
Specialty Chemicals Group
A specialty chemicals group with operations in 12 countries needed to migrate 180,000 customer records from a legacy on-premise CRM to SAP…
European Management Consulting Firm
A management consulting firm with 340 professionals across 6 European offices had no CRM. Partners managed relationships in personal Outlook folders. £2.3M…
Digital Marketing Agency
A 120-person digital marketing agency could not answer their most important question: which channels were actually generating revenue? HubSpot had data but…
PropTech SaaS Platform
A PropTech SaaS company was converting only 9% of free trials to paid. Their HubSpot instance had no lifecycle stage automation, no…
Pan-European Manufacturing Group
A pan-European manufacturing group with 6 business units was reconciling Salesforce opportunity data against SAP order data manually every Monday. The process…
Series C B2B SaaS Platform
A Series C SaaS company with 180 sales reps had a Salesforce org that had grown organically for 5 years. Pipeline data…
Tier 1 UK Insurer
A Tier 1 insurer with 4,200 advisors was spending three weeks preparing FCA audit packs manually. We rebuilt their Salesforce Financial Services…
B2B Healthcare Company
A B2B healthcare company had a marketing team of six producing campaigns manually from spreadsheets. No campaign tracking, no attribution, no lead…
CRM Consultancy (60 staff)
A CRM consultancy with strong technical delivery had weak brand positioning. They were winning work through referrals but losing competitive pitches because…
B2B Enterprise SaaS Company
A B2B SaaS company was spending £180K per month on paid media and generating 140 MQLs. Cost per SQL was £4,200 and…
Financial Services Group
A financial services group was spending five days every month producing board reporting from CRM data manually. Three analysts, multiple systems, four…
Professional Services Firm (200 staff)
A professional services firm had implemented HubSpot twelve months earlier. Adoption had stalled at 44%. Partners were using it reluctantly. The pipeline…
PE-Backed Professional Services Group
A PE-backed services business had acquired three companies in 18 months. Each had a different CRM. The board wanted consolidated revenue reporting…
FMCG Consumer Brand
An FMCG brand selling through retailers had zero direct customer data. With third-party cookies disappearing, they had 18 months to build a…
Multi-Channel Retail Group
A retail group had accumulated 14 marketing technology tools over six years. Nine of them overlapped in capability. Customer data was fragmented…
Pan-European Manufacturing Group
A manufacturing group had been running the same on-premise CRM for 12 years. It could not integrate with modern tools, could not…
Commercial Law Firm
A commercial law firm reviewing 60 contracts per week was spending 4 days per contract on initial review. AI-powered document processing reduced…
National Logistics Company
A logistics company with 280 sales and ops staff had 14 manual CRM processes running on spreadsheets and email. Each process had…
B2B Enterprise Software Company
A B2B software company was passing 180 MQLs to sales every month. Conversion to SQL was 11%. Sales were spending 70% of…
B2B SaaS Platform (2,200 customers)
A B2B SaaS platform with 2,200 customers had customer data spread across HubSpot, Stripe, their product database, Intercom, Zendesk, and a homegrown…
Global Insurance Broker
A global insurance broker migrating from a legacy CRM to Salesforce had 8,400 active accounts, 340,000 activity records, and 180 active renewal…
Independent Wealth Management Firm
A wealth management firm with 420 advisors had Salesforce configured for a business it used to be. Client relationships existed in spreadsheets…
UK Law Firm, 120 fee-earners
A mid-size UK law firm implemented cross-practice CRM visibility and found $2.4M of cross-sell opportunities in the first 90 days.
UK Residential Developer
A UK residential developer generating 400+ leads per month unified portal leads, added broker attribution, and implemented automated nurture sequences.
European Medical Device Company
A European medical device company had no structured HCP engagement tracking. Medical reps worked from personal spreadsheets. Salesforce Health Cloud changed that.
Industrial Machinery Group, Europe
A European industrial machinery group spent 3 days every month reconciling SAP and Salesforce. Bidirectional real-time sync reduced this to 20 minutes.
B2B SaaS Platform, Series B
A Series B B2B SaaS company connected Segment to HubSpot, built PQL scoring on feature activation, and redesigned the trial nurture sequence.
UK Wealth Management Firm
A UK wealth management firm redesigned their CRM data architecture to produce suitability records on demand. Their next FCA audit completed in…
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