SAP-Salesforce Integration Eliminates 3-Day Reconciliation
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Case Study Manufacturing

SAP-Salesforce Integration Eliminates 3-Day Reconciliation

A European industrial machinery group spent 3 days every month reconciling SAP and Salesforce. Bidirectional real-time sync reduced this to 20 minutes.

Project details

Client Industrial Machinery Group, Europe
Industry Manufacturing
Duration 18 weeks
3 days -> 20 min
Key result
3 days -> 20 min
Reconciliation time
Zero
Manual rekeying
14 months
Zero incidents
💬

The situation

In their own words

"Sales and finance finally see the same customer data. The integration has run for 14 months without a single production incident."

— VP Finance, Industrial Machinery Group, Europe

Sales reported one revenue figure. Finance reported another. Month-end reconciliation between SAP ECC and Salesforce took 3 days and nobody trusted either system. The dealer channel and direct sales were in completely separate CRM instances.

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The solution

What Celumai built

We designed a bidirectional SAP-Salesforce integration using native BAPI and OData patterns, unified the dealer and direct sales instances into a single Salesforce org with separate pipeline models, and built real-time sync with conflict resolution rules.

"
"Sales and finance finally see the same customer data. The integration has run for 14 months without a single production incident."
VP
VP Finance
Industrial Machinery Group, Europe
📈

The results

What actually changed

Month-end reconciliation dropped from 3 days to 20 minutes. Sales and finance see the same customer data. The integration has run for 14 months without a single production incident.

3 days -> 20 min
Reconciliation time
Zero
Manual rekeying
14 months
Zero incidents

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