Product Master Data Governance for a Global Consumer Goods Company

"Product data was our biggest operational bottleneck and nobody could see it because it was hidden in process delays and write-off reports. Celumai surfaced the problem and fixed it properly."

— VP Supply Chain & Operations, Global Consumer Goods Company

Product data existed in separate ERP instances, e-commerce platforms, retailer portals, and a legacy MDM system that had not been updated in 3 years. A new SKU required manual entry in up to 6 systems. Data inconsistency caused €2.1M in annual write-offs due to fulfilment errors from wrong product specifications.

We implemented Informatica Product 360 as the master for all product data, connected it to SAP, Salesforce, and the three e-commerce platforms via Informatica IDMC. A governed onboarding workflow replaced manual entry — product managers enter data once and it propagates to all systems automatically after approval.

New product launch time reduced from 14 weeks to 3 weeks. Fulfilment write-offs due to data errors dropped by 94%. Product data consistency across all systems reached 99.6%.

Is this familiar?

Informatica challenges in Manufacturing — what we see most often

Businesses in Manufacturing running Informatica often face the same underlying issues: data quality problems that compound over time, automation configurations that worked at launch but have not kept pace with the business, and adoption gaps that mean the CRM captures only a fraction of what it should.

The challenge is rarely the platform itself. Informatica is capable of handling this complexity. The challenge is the implementation — the data model decisions, the integration architecture, and the process design that determine whether the platform works for the business or against it.

Celumai specialises in Informatica implementations and rescues for Manufacturing businesses. If the issues described in this case study are familiar, the causes and solutions are likely similar.