Connecting Salesforce to SAP for a Manufacturing Group — Eliminating 3-Day Reconciliation Cycles

"The integration Celumai built is the single highest-ROI technology project we have done in five years. The time savings alone paid for it in the first quarter."

— Group CFO, Pan-European Manufacturing Group

Sales teams worked in Salesforce. Finance and operations worked in SAP. There was no integration. Revenue attribution was guesswork. The weekly reconciliation consumed 3 full business days of combined sales ops and finance time and produced a report that was already outdated.

We designed and built a real-time bidirectional integration between Salesforce and SAP using MuleSoft. Opportunities in Salesforce trigger order creation in SAP on close. SAP delivery and invoice events update Salesforce automatically. A unified dashboard provides live revenue and pipeline data.

Reconciliation cycle eliminated entirely. Finance close process shortened by 4 days. Sales forecasting accuracy improved to 87%. Combined savings of 18 FTE-days per week across sales ops and finance.

Is this familiar?

Salesforce challenges in Manufacturing — what we see most often

Businesses in Manufacturing running Salesforce often face the same underlying issues: data quality problems that compound over time, automation configurations that worked at launch but have not kept pace with the business, and adoption gaps that mean the CRM captures only a fraction of what it should.

The challenge is rarely the platform itself. Salesforce is capable of handling this complexity. The challenge is the implementation — the data model decisions, the integration architecture, and the process design that determine whether the platform works for the business or against it.

Celumai specialises in Salesforce implementations and rescues for Manufacturing businesses. If the issues described in this case study are familiar, the causes and solutions are likely similar.