Auto & Auto Components
Manufacturing & Distribution
🚗
Auto & Auto Components

CRM for Automotive & Auto Components.
OEMs. Dealers. Warranty. Service.

Dealer CRM, OEM relationship management, warranty tracking, and service pipeline for automotive manufacturers and component suppliers globally.

OEM CRM
Key account management
Dealer portal
Performance tracking
Warranty
Claim tracking
Service CRM
Aftermarket revenue

Why Auto & Auto Components CRM is different

Automotive CRM is a multi-channel complexity problem

Automotive manufacturers and component suppliers manage OEM key accounts, dealer networks, aftermarket distributors, and fleet customers — often across multiple countries with different regulatory environments. CRM in automotive needs to handle long programme cycles, platform lifetimes measured in years, and service relationships that continue decades after initial sale.

Talk to a Auto & Auto Components specialist →
OEM programme pipelines span years, not quarters
Platform sourcing decisions are made 2-4 years before production. CRM stages designed for quarterly sales cycles do not work for automotive programme management.
Dealer network performance invisible centrally
Hundreds of dealers selling the same product with no central visibility into which dealers are performing, which are at risk, and which need support.
Warranty and recall data not in CRM
Warranty claims and recall data live in ERP or warranty management systems. Sales and account management teams have no visibility into product quality issues affecting their key accounts.

What we deliver

CRM services for automotive

CRM & Data
CRM Implementation
Salesforce for automotive OEM and dealer CRM
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CRM & Data
CRM-ERP Integration
SAP to Salesforce programme data sync
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Analytics
BI Dashboards
Dealer performance and pipeline reporting
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CRM & Data
Data Architecture
OEM, dealer, and aftermarket data model
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Managed
Managed CRM
Ongoing CRM support for automotive teams
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Client result

What we delivered for a Auto & Auto Components business

All case studies →
Case Study
180% increase in marketing-influenced pipeline

Marketing Operations Rebuild for a B2B Healthcare Company — From Campaign Chaos to Scalable Engine

B2B Healthcare Company

A B2B healthcare company had a marketing team of six producing campaigns manually from spreadsheets. No campaign tracking, no attribution, no lead scoring. HubSpot had been purchased twelve months earlier and barely used.

180%
Marketing-influenced pipeline
22%
Campaign spend reduction
12 weeks
Foundation built
Zero→full
Attribution visibility
Read full case study →

"We had the tools and the team. We just needed someone to build the system that connected them. Celumai did that in twelve weeks. What we have now would have taken us two years to build ourselves."

He
Head of Marketing
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Insights

Articles written for Auto & Auto Components professionals

All insights →
Article 7 min read

Partner Business Development in Professional Services: Making It Systematic

Read article →
Article 6 min read

CRM for Real Estate: How to Unify Portal Leads and Stop Losing Buyers

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Article 8 min read

How to Rescue a Failing CRM Implementation

Read article →
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Regulatory & compliance context

We design CRM architectures that support IATF 16949 quality management data requirements, GDPR and CCPA for dealer and consumer data, type approval and homologation traceability for vehicle programmes, and warranty and recall obligations under consumer protection law.

FAQ

Auto & Auto Components CRM questions answered

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Free assessment — Auto & Auto Components

Start your automotive CRM project

Tell us about your OEM relationships and dealer network structure.

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Free Auto & Auto Components CRM assessment — no commitment
Fixed-price delivery options
NDA available on request