PR & Communications
Professional Services & Consulting
📣
PR & Communications

CRM for PR & Communications.
Retainer management. Media relationships. New business pipeline.

Retainer client management, media relationship CRM, and new business pipeline tracking for PR and communications agencies globally.

Retainer CRM
Client lifecycle management
Media CRM
Journalist relationships
New business
Agency pitch pipeline
Retention
Proactive management

Why PR & Communications CRM is different

PR agency CRM is a retainer retention problem

PR and communications agencies generate most of their revenue from retainer relationships. Retainer clients who are not actively managed become vulnerable to competitor approaches, budget cuts, and scope reduction. Most PR agencies focus their energy on new business pitches while under-investing in systematic management of existing retainer relationships. CRM in PR is primarily about retainer retention and expansion.

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Retainer relationship health not systematically monitored
No systematic view of which retainer clients are satisfied, which are at risk, and which are ready for scope expansion.
Media relationships owned by individual account managers
When a senior account manager leaves, their media relationships leave with them. No institutional CRM record of journalist and editor relationships.
New business pipeline managed informally
Agency pitch pipeline is managed in email and individual spreadsheets. MD and CEO have no real-time view of pipeline stage, pitch dates, or win rates.

What we deliver

CRM services for PR and comms agencies

CRM & Data
CRM Implementation
HubSpot for PR agency CRM
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CRM & Data
Data Architecture
Client, media, and pitch data model
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Analytics
BI Dashboards
Retainer health, pitch win rate, and revenue analytics
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Gen AI
CRM Automation
Retainer check-in and review automation
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Managed
Managed CRM
Ongoing CRM support for agency teams
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Client result

What we delivered for a PR & Communications business

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Case Study
180% increase in marketing-influenced pipeline

Marketing Operations Rebuild for a B2B Healthcare Company — From Campaign Chaos to Scalable Engine

B2B Healthcare Company

A B2B healthcare company had a marketing team of six producing campaigns manually from spreadsheets. No campaign tracking, no attribution, no lead scoring. HubSpot had been purchased twelve months earlier and barely used.

180%
Marketing-influenced pipeline
22%
Campaign spend reduction
12 weeks
Foundation built
Zero→full
Attribution visibility
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"We had the tools and the team. We just needed someone to build the system that connected them. Celumai did that in twelve weeks. What we have now would have taken us two years to build ourselves."

He
Head of Marketing
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Insights

Articles written for PR & Communications professionals

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Article 7 min read

Partner Business Development in Professional Services: Making It Systematic

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Article 6 min read

CRM for Real Estate: How to Unify Portal Leads and Stop Losing Buyers

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Article 8 min read

How to Rescue a Failing CRM Implementation

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Regulatory & compliance context

We design CRM for PR agencies that satisfies GDPR and UK GDPR for client and journalist personal data, ICO guidance on media contact databases, PRCA and CIPR codes of conduct data obligations, PECR for electronic marketing to new business prospects, and client confidentiality obligations for retainer and campaign data.

FAQ

PR & Communications CRM questions answered

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Free assessment — PR & Communications

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Tell us about your retainer base size and current client retention rate.

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Free PR & Communications CRM assessment — no commitment
Fixed-price delivery options
NDA available on request