Why PropTech CRM is different
PropTech CRM is a B2B sales and partnership problem
PropTech companies sell technology into a traditionally relationship-driven industry. Their buyers - developers, agents, property managers, and investors - are slow to adopt technology and evaluate vendors through trust and referral as much as product capability. CRM in PropTech must support a consultative B2B sales process, manage industry partnership networks, and track enterprise procurement cycles that can take 12-18 months.
Talk to a PropTech specialist →What we deliver
CRM services for PropTech companies
Client result
What we delivered for a PropTech business
"We genuinely did not know if this would move the needle or if people would just ignore a chatbot. Within a month we had real evidence, not a guess, and it justified expanding the approach to more of the site."
Insights
Articles written for PropTech professionals
Regulatory & compliance context
We design CRM for PropTech companies that satisfies GDPR and UK GDPR for property professional and client data, ICO guidance for proptech data processing, Land Registry data use restrictions for PropTech platforms using title data, RICS regulations for PropTech selling to RICS-regulated firms, and FCA requirements for PropTech adjacent to regulated property finance.
Free assessment - PropTech
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