PropTech
Real Estate & Property
💡
PropTech

CRM for PropTech.
B2B property clients. Platform partnerships. Enterprise sales.

B2B enterprise sales CRM, property industry partnership management, and platform growth tracking for PropTech companies scaling globally.

B2B pipeline
Developer and agent sales
Platform partnerships
Channel management
Enterprise deals
Complex procurement
GDPR ready
Data compliance

Why PropTech CRM is different

PropTech CRM is a B2B sales and partnership problem

PropTech companies sell technology into a traditionally relationship-driven industry. Their buyers — developers, agents, property managers, and investors — are slow to adopt technology and evaluate vendors through trust and referral as much as product capability. CRM in PropTech must support a consultative B2B sales process, manage industry partnership networks, and track enterprise procurement cycles that can take 12-18 months.

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Property industry buyers move slowly and need multiple touches
PropTech enterprise deals require sustained relationship management over 12-18 months. Standard B2B sales cadences move too fast for property industry buyers.
Industry partnership and referral network not in CRM
Referrals from industry associations, advisors, and technology partners drive significant PropTech revenue. These relationships are not managed in CRM.
Enterprise property procurement is complex
Large estate agencies, developer groups, and institutional property investors have procurement processes that require framework agreements, security assessments, and board approval.

What we deliver

CRM services for PropTech companies

CRM & Data
CRM Implementation
HubSpot or Salesforce for PropTech B2B
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CRM & Data
Data Architecture
Prospect, partner, and enterprise data model
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Branding
Marketing Operations
Property industry ABM and content nurture
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Analytics
BI Dashboards
Pipeline, partnership, and revenue analytics
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Managed
Managed CRM
Ongoing CRM support for PropTech teams
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Client result

What we delivered for a PropTech business

All case studies →
Case Study
180% increase in marketing-influenced pipeline

Marketing Operations Rebuild for a B2B Healthcare Company — From Campaign Chaos to Scalable Engine

B2B Healthcare Company

A B2B healthcare company had a marketing team of six producing campaigns manually from spreadsheets. No campaign tracking, no attribution, no lead scoring. HubSpot had been purchased twelve months earlier and barely used.

180%
Marketing-influenced pipeline
22%
Campaign spend reduction
12 weeks
Foundation built
Zero→full
Attribution visibility
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"We had the tools and the team. We just needed someone to build the system that connected them. Celumai did that in twelve weeks. What we have now would have taken us two years to build ourselves."

He
Head of Marketing
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Insights

Articles written for PropTech professionals

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Article 7 min read

Partner Business Development in Professional Services: Making It Systematic

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Article 6 min read

CRM for Real Estate: How to Unify Portal Leads and Stop Losing Buyers

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Article 8 min read

How to Rescue a Failing CRM Implementation

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Regulatory & compliance context

We design CRM for PropTech companies that satisfies GDPR and UK GDPR for property professional and client data, ICO guidance for proptech data processing, Land Registry data use restrictions for PropTech platforms using title data, RICS regulations for PropTech selling to RICS-regulated firms, and FCA requirements for PropTech adjacent to regulated property finance.

FAQ

PropTech CRM questions answered

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Free assessment — PropTech

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Fixed-price delivery options
NDA available on request