The portal lead problem
Most residential developers and estate agencies receive leads from three to five sources simultaneously. Rightmove, Zoopla, direct website, broker referrals, and site walk-ins all generate leads that go to different people through different channels. Nobody has a combined view.
How portal integration works
Both Rightmove and Zoopla provide lead feed APIs. A properly configured CRM integration receives leads within seconds of submission, with source attribution, property interest, and contact details automatically populated. Response time drops from hours to minutes.
Nurturing the 6-18 month buyer
Property purchase decisions take months. A prospect who visits a show home in January may not be ready to exchange until September. Without a systematic nurture programme that delivers relevant content at appropriate intervals, most of these prospects will buy from a competitor who stayed in touch.
CRM, data architecture, and Gen AI specialist. Celumai delivers fixed-price CRM implementations for mid-market and enterprise businesses globally.
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