Migramos sua operação para o Salesforce com mapeamento validado de campos, deduplicação e plano de rollback testado, incluindo a preservação do histórico de conversas e atividades vindas do WhatsApp Business e do RD Station.
Built for Brazil teams: para times brasileiros migrando de RD Station, planilhas ou outro CRM, preservando o histórico de conversas por WhatsApp. Target search intent: Salesforce Migration Brazil.
Share your Salesforce situation. We will recommend a focused plan for Migration in Brazil.
Platform
Salesforce
Focus
Salesforce Migration · Brazil Lead
Buyer problem
Migrações no Brasil costumam perder o histórico mais importante: as conversas de WhatsApp e os dados do RD Station que documentam a jornada real do lead. Quando isso não é mapeado com cuidado, o time perde contexto comercial logo na primeira semana no novo sistema.
Celumai solution
A Celumai mapeia o sistema de origem, incluindo integrações de WhatsApp Business e RD Station, antes de qualquer importação, garantindo que o histórico de conversas e atividades sobreviva à migração.
Country fit
Brazilian Salesforce projects often fail when WhatsApp, the real channel where deals happen, is treated as outside the CRM. We build the operating model around how the team actually sells, then govern the data behind it.
Executive Salesforce questions
Questions leaders ask before approving Migration in Salesforce
Built for CEOs, CROs, COOs, RevOps leaders and Salesforce owners who need to decide whether the org is ready to support forecasting, governance, data quality and AI readiness.
Why is Salesforce not giving reliable pipeline visibility?
Salesforce usually fails executive visibility when the sales process, data model, fields, permissions and dashboards were configured without a clear revenue operating model.
Forecast categories do not match reality
Opportunity stages are updated inconsistently
Reports require manual cleanup before leadership meetings
When should leadership audit Salesforce before more spend?
Audit Salesforce before buying more licences, rebuilding the org, adding Data 360 or starting Agentforce if the current org cannot produce trusted reporting.
The org has too many fields or flows nobody owns
Pipeline reviews still happen outside Salesforce
Integration and data quality issues are blocking adoption
What business risk does Salesforce org debt create?
Org debt creates commercial risk because leadership cannot rely on pipeline, users avoid the system and every change becomes slower, more expensive and more fragile.
Revenue forecasting becomes political instead of data-led
Sales operations spends time cleaning data, not improving process
AI and automation projects learn from poor CRM signals
What should a CRO ask before approving migration or rebuild?
A CRO should ask whether the target data model, sales process, reporting rules, ownership model and cutover plan are clear before implementation starts.
What is the future-state pipeline model?
Which fields and automations are business critical?
How will adoption and reporting be validated after go-live?
What should the first 30 days produce?
The first 30 days should produce a Salesforce health view, a risk-ranked remediation backlog and a practical roadmap for implementation, migration or governance.
Object, field, flow and dashboard review
Revenue process and ownership gap map
Prioritised roadmap by risk, value and delivery effort
What does Celumai need to create an executive plan?
Celumai needs the business problem, the current Salesforce context and the decision timeline to recommend a credible roadmap.
Current org scope, reports and pain points
Sales process, integration and governance constraints
Leadership goals, budget stage and timeline
Use these answers to decide whether this page matches your current CRM problem. If it does, ask Celumai for a focused audit and implementation plan.
Auditoria do sistema de origem (RD Station, planilhas ou outro CRM)
02
Mapeamento de objetos e campos, incluindo dados de WhatsApp
03
Regras de deduplicação e qualidade de dados
04
Mapeamento de proprietários, atividades e histórico de negócios
05
Importação de teste e validação
06
Checagens de QA da migração
07
Plano de corte e rollback
08
Revisão de relatórios pós-migração
Business outcomes
How this service improves Salesforce performance
The goal is not just configuration. The goal is cleaner CRM operations, better reporting and stronger revenue discipline.
Base do Salesforce limpa e pronta para crescer
Menor risco durante a migração
Histórico de WhatsApp e RD Station preservado
Relatórios que continuam funcionando depois da migração
Migration scorecard
Brazil Salesforce target view
Outcome-led
Data trust72%
Process control68%
Reporting value64%
Adoption clarity59%
Recommended first workshop
Migration audit for Brazil revenue team
Country context
Built for the systems and teams common in Brazil
Brazilian Salesforce projects often fail when WhatsApp, the real channel where deals happen, is treated as outside the CRM. We build the operating model around how the team actually sells, then govern the data behind it.
WhatsApp Business and RD Station integration thinking
Bilingual delivery in English and Portuguese
RevOps and governance-first Salesforce delivery
Free related resource
CRM Migration Checklist
Plan Salesforce migration without losing ownership, history or reporting context. Use it to identify Salesforce issues before requesting a Celumai service plan.
Sim. Mapeamos o RD Station para um modelo pronto para o Salesforce e validamos a migração com importações de teste antes do corte final.
O histórico de conversas do WhatsApp é preservado? +
Sim, sempre que disponível na origem. Mapeamos conversas e atividades de WhatsApp Business para que o contexto comercial não se perca na migração.
A migração inclui limpeza de dados? +
Sim. Limpeza é essencial, porque migrar sem organizar cria dívida técnica no Salesforce desde o primeiro dia.
Como vocês tratam dados sob a LGPD durante a migração? +
Mantemos campos de consentimento e permissões de acesso durante todo o processo, em vez de deixá-los se perderem na migração. Isso não é aconselhamento jurídico.
Do you deliver Salesforce projects in Portuguese? +
Yes. Documentation, training and workshops are delivered in English and Portuguese so your Brazilian team can operate the system without a translation dependency.
Can you support LGPD-aware Salesforce configuration? +
We help structure operational CRM controls such as consent fields, access permissions and data ownership in line with LGPD. This is not legal advice.
Ready to improve Salesforce?
Request a migration plan for Brazil
Tell us what is not working today. We will recommend a focused, business-first plan for Salesforce Migration.