The situation
In their own words
"For the first time we can see which physicians are engaged, which products they have discussed, and what the referral pipeline looks like."
— VP Commercial Operations, European Medical Device Company
Medical reps tracked physician visits in personal spreadsheets and WhatsApp. Management had no visibility into territory coverage, product discussion frequency, or referral pipeline. EU MDR traceability requirements were not being met.
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The solution
What Celumai built
We implemented Salesforce Health Cloud with HCP relationship objects, visit scheduling, product discussion logging, referral tracking, and MDR-compliant device placement records. ABPI code compliance was built into interaction recording from day one.
The results
What actually changed
HCP visit coverage increased 68%. Rep activity is 100% captured. MDR audit trail is fully compliant. For the first time, commercial decisions are evidence-based.
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We work with Healthcare businesses globally. Fixed price. NDA from day one. Free diagnostic to start.