Healthcare runs on trust.
Your CRM should reflect that.

Medical reps tracking physician relationships in email

HCP visit notes, product discussions, and sample records are scattered across personal email and notebooks. No visibility across the team.

Referral pipeline invisible to the commercial team

Hospital referrals, diagnostic orders, and specialist recommendations happen outside the CRM. Commercial decisions are made on incomplete pipeline data.

Patient and clinical data mixed with commercial CRM data

Commercially sensitive data and clinically sensitive data are in the same system with the same access controls. A GDPR audit would be very uncomfortable.

No CRM visibility into device placement or product usage

Medical devices are placed at hospitals but nobody tracks utilisation, reorder signals, or service history in the CRM. Renewal and expansion revenue is invisible.

Data separation by sensitivity

We design separate data models for commercial CRM data, HCP relationship data, and any patient-adjacent data -- with distinct access controls and retention policies for each.

Compliance architecture before configuration

GDPR, UK GDPR, HIPAA-adjacent requirements, and MDR obligations for medical devices are mapped to specific CRM fields and workflows before any configuration begins.

HCP relationship model

We design physician, hospital, and payer relationship hierarchies that reflect the real structure of healthcare commercial relationships -- not just account and contact.

Referral and outcome tracking

CRM workflows connect referral activity to commercial outcomes -- connecting HCP engagement to pipeline, orders, and revenue in a single reporting view.

Regulatory context — global coverage

We design CRM architectures that respect GDPR and UK GDPR requirements for personal health data, EU Medical Device Regulation (MDR) traceability obligations for medical device companies, ABPI Code of Practice for pharmaceutical companies operating in the UK, HIPAA-adjacent data handling principles for US-facing healthcare clients, and NHS data governance frameworks for NHS supplier relationships.

What we deliver globally

Services for healthcare companies

Client results

What we have delivered in Healthcare

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FAQ

Healthcare CRM questions answered

Answers to the most common CRM questions from Healthcare & Life Sciences organisations globally.

Free assessment — available globally

Start your healthcare CRM project

Tell us your HCP engagement or commercial data challenge. We will respond within 24 hours.