Healthcare & Life Sciences — the reality
"Healthcare organisations manage relationships across patients, physicians, payers, and partners simultaneously. Each relationship has different data sensitivity, different regulatory obligations, and different commercial dynamics. One generic CRM configuration cannot serve all of them correctly."
Challenges
What Healthcare teams tell us every week
Our approach
How Celumai works in healthcare
Data separation by sensitivity
We design separate data models for commercial CRM data, HCP relationship data, and any patient-adjacent data -- with distinct access controls and retention policies for each.
Compliance architecture before configuration
GDPR, UK GDPR, HIPAA-adjacent requirements, and MDR obligations for medical devices are mapped to specific CRM fields and workflows before any configuration begins.
HCP relationship model
We design physician, hospital, and payer relationship hierarchies that reflect the real structure of healthcare commercial relationships -- not just account and contact.
Referral and outcome tracking
CRM workflows connect referral activity to commercial outcomes -- connecting HCP engagement to pipeline, orders, and revenue in a single reporting view.
Regulatory context
We design CRM architectures that respect GDPR and UK GDPR requirements for personal health data, EU Medical Device Regulation (MDR) traceability obligations for medical device companies, ABPI Code of Practice for pharmaceutical companies operating in the UK, HIPAA-adjacent data handling principles for US-facing healthcare clients, and NHS data governance frameworks for NHS supplier relationships.
Services
Services for healthcare companies
A European medical device company had no structured HCP engagement tracking. Medical reps worked from personal spreadsheets. We implemented Salesforce Health Cloud with visit scheduling, product discussion logging, and referral tracking.
"For the first time we can see which physicians are engaged, which products they have discussed, and what the referral pipeline looks like. Commercial decisions are now evidence-based."
FAQ
Healthcare CRM questions answered
Everything you need to know about CRM in Healthcare & Life Sciences.
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Tell us your HCP engagement or commercial data challenge. We will respond within 24 hours.