Case Studies · platforms

Adobe Experience Cloud Case Studies

Real client outcomes from Celumai Adobe Experience Cloud platform engagements - with actual numbers.

6 case studies

Real-Time Personalization for a Specialty Retailer Using Adobe Experience Cloud
Adobe Experience Cloud Retail
37% increase in repeat purchase rate

Real-Time Personalization for a Specialty Retailer Using Adobe Experience Cloud

Specialty Outdoor & Lifestyle Retailer

A specialty retailer deployed Adobe Real-Time CDP to personalize product recommendations across web and email, lifting repeat purchase rate 37% within two…

37%
Increase in repeat purchase rate
3
Systems unified into one customer profile
2 quarters
Time to measurable results
Adobe Experience Cloud Unification for a Pan-European Retailer – Single Customer View Across 14 Markets
Adobe Experience Cloud Manufacturing
Email open rate 12% → 31%

Adobe Experience Cloud Unification for a Pan-European Retailer – Single Customer View Across 14 Markets

Pan-European Omnichannel Retailer

A pan-European retailer with 14 market operations was running Adobe Analytics, Marketo, and Target as completely disconnected tools. Personalisation was impossible because…

31%
Email open rate (from 12%)
18%
Revenue from personalisation
22%
CLV increase
Marketo Engage Implementation for a B2B Software Company – From 0 to £4.2M Attributed Pipeline
Adobe Experience Cloud SaaS & Technology
£4.2M pipeline attributed to marketing

Marketo Engage Implementation for a B2B Software Company – From 0 to £4.2M Attributed Pipeline

B2B Enterprise Software Company

A B2B software company with a 6-person marketing team was generating leads but had no ability to measure which activities were contributing…

£4.2M
Pipeline attributed
35%
Budget increase
6 months
Time to attribution
Adobe Journey Optimizer for a Luxury Hotel Group – Personalised Guest Experience at Scale
Adobe Experience Cloud Professional Services
340% email revenue increase

Adobe Journey Optimizer for a Luxury Hotel Group – Personalised Guest Experience at Scale

Luxury Hotel Group (28 properties)

A luxury hotel group with 28 properties needed to move from batch-and-blast email to real-time personalised guest communications. Adobe Journey Optimizer was…

340%
Email revenue per send
£28
Additional ancillary per stay
44%
Loyalty enrolment increase
MarTech Stack Consolidation for a Retail Group – From 14 Tools to 4, 40% Cost Reduction
Adobe Experience Cloud Manufacturing
42% MarTech cost reduction

MarTech Stack Consolidation for a Retail Group – From 14 Tools to 4, 40% Cost Reduction

Multi-Channel Retail Group

A retail group had accumulated 14 marketing technology tools over six years. Nine of them overlapped in capability. Customer data was fragmented…

42%
MarTech cost reduction
14→4
Tools in stack
180%
Email revenue increase
Customer Data Platform Implementation for an FMCG Brand – First Party Data Strategy Post-Cookie
Adobe Experience Cloud Manufacturing
0 → 2.4M first-party profiles in 18 months

Customer Data Platform Implementation for an FMCG Brand – First Party Data Strategy Post-Cookie

FMCG Consumer Brand

An FMCG brand selling through retailers had zero direct customer data. With third-party cookies disappearing, they had 18 months to build a…

2.4M
First-party profiles built
18 months
Time to scale
34%
Media efficiency improvement

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