Insurance
Banking, Financial Services & Insurance
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Insurance

CRM for Insurance.
Policy lifecycle. Renewals. Advisor CRM.

Policy pipeline management, renewal tracking, advisor-client CRM, and FCA-compliant data architecture for insurers and brokers globally.

Renewal CRM
Automated alerts
Advisor CRM
Relationship tracking
FCA ready
Compliance trail
Policy lifecycle
Full visibility

Why Insurance CRM is different

Insurance CRM is a renewal and relationship problem

Insurance companies generate most of their revenue from renewal. Yet most insurers have no systematic CRM process for renewal management β€” clients receive a renewal notice and either renew or do not, with no proactive relationship management in between. The opportunity to reduce lapse rates, identify at-risk clients, and grow wallet share through proactive CRM is enormous and largely untapped.

Talk to a Insurance specialist →
Renewals managed reactively not proactively
Renewal notices go out. Clients either renew or they do not. No proactive relationship management, no early identification of at-risk clients.
Advisor-client relationships not in the system
When an advisor moves to a competitor, the client relationship often follows. No institutional CRM record of the relationship means no retention plan.
Multiple product relationships invisible
A client holds motor, home, and life insurance through the same broker. No single view of the relationship means no cross-sell and no household retention strategy.

Client result

What we delivered for a Insurance business

All case studies →
Case Study
180% increase in marketing-influenced pipeline

Marketing Operations Rebuild for a B2B Healthcare Company β€” From Campaign Chaos to Scalable Engine

B2B Healthcare Company

A B2B healthcare company had a marketing team of six producing campaigns manually from spreadsheets. No campaign tracking, no attribution, no lead scoring. HubSpot had been purchased twelve months earlier and barely used.

180%
Marketing-influenced pipeline
22%
Campaign spend reduction
12 weeks
Foundation built
Zero→full
Attribution visibility
Read full case study →

"We had the tools and the team. We just needed someone to build the system that connected them. Celumai did that in twelve weeks. What we have now would have taken us two years to build ourselves."

He
Head of Marketing
Book a free Insurance CRM assessment
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Regulatory & compliance context

We design CRM for insurers that satisfies FCA ICOBS requirements for insurance distribution, GDPR consent and data retention for policyholder data, Consumer Duty fair value and outcome monitoring, IDD (Insurance Distribution Directive) for European operations, and Lloyd's Market data standards for specialty insurance.

FAQ

Insurance CRM questions answered

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Free assessment β€” Insurance

Start your insurance CRM project

Tell us about your product lines and advisor network structure.

We respond within 24 hours
Free Insurance CRM assessment β€” no commitment
Fixed-price delivery options
NDA available on request