Why Diagnostics & Pathology CRM is different
Diagnostics CRM is a B2B referral and channel problem
Diagnostic laboratories and pathology services generate revenue through B2B referral networks - GPs, specialists, hospitals, and collection centres routing tests to the laboratory. Managing these commercial relationships, tracking referral volumes, and growing test volumes through targeted engagement requires CRM infrastructure that most diagnostics companies do not have.
Talk to a Diagnostics & Pathology specialist →What we deliver
CRM services for diagnostics companies
Client result
What we delivered for a Diagnostics & Pathology business
"We genuinely did not know if this would move the needle or if people would just ignore a chatbot. Within a month we had real evidence, not a guess, and it justified expanding the approach to more of the site."
Insights
Articles written for Diagnostics & Pathology professionals
Regulatory & compliance context
We design CRM for diagnostics companies that satisfies GDPR and UK GDPR for patient-adjacent data, ISO 15189 laboratory data management requirements, UKAS accreditation data management obligations for UK laboratories, CLIA certification requirements for US laboratory commercial data, and NHS data governance for NHS-contracted laboratories.
Free assessment - Diagnostics & Pathology
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