Health Insurance
Healthcare & Life Sciences
πŸ₯
Health Insurance

CRM for Health Insurance.
Policy pipeline. Renewals. Claims relationship.

Policy pipeline management, renewal automation, claims relationship tracking, and FCA-compliant data architecture for health insurers and brokers globally.

Policy CRM
Full lifecycle tracking
Renewal automation
At-risk alerts
Claims CRM
Relationship context
FCA ready
Audit compliance

Why Health Insurance CRM is different

Health insurance CRM is a policy lifecycle problem

Health insurance companies and brokers manage policy relationships across acquisition, onboarding, annual review, renewal, and claims. Each stage has different CRM requirements and different regulatory obligations. Most health insurers have strong policy administration systems but weak CRM β€” the commercial relationship context that sits around the policy record is managed in email, spreadsheets, and personal networks.

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Renewal process managed reactively
Renewal notices go out automatically. At-risk policyholders are not identified proactively. Lapse rates are higher than they need to be.
Claims interaction not linked to relationship record
When a policyholder has a difficult claims experience, the relationship manager does not know. Claims data is in a separate system.
Group scheme relationships managed through personal contacts
Corporate health scheme relationships β€” worth significant premium β€” are managed through individual account manager relationships with no institutional CRM record.

Client result

What we delivered for a Health Insurance business

All case studies →
Case Study
180% increase in marketing-influenced pipeline

Marketing Operations Rebuild for a B2B Healthcare Company β€” From Campaign Chaos to Scalable Engine

B2B Healthcare Company

A B2B healthcare company had a marketing team of six producing campaigns manually from spreadsheets. No campaign tracking, no attribution, no lead scoring. HubSpot had been purchased twelve months earlier and barely used.

180%
Marketing-influenced pipeline
22%
Campaign spend reduction
12 weeks
Foundation built
Zero→full
Attribution visibility
Read full case study →

"We had the tools and the team. We just needed someone to build the system that connected them. Celumai did that in twelve weeks. What we have now would have taken us two years to build ourselves."

He
Head of Marketing
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Regulatory & compliance context

We design CRM for health insurers that satisfies FCA ICOBS requirements for insurance distribution, Consumer Duty fair value and claims handling obligations, GDPR and UK GDPR for health data as special category personal data, ABI voluntary commitments on claims handling, and IPT reporting data requirements.

FAQ

Health Insurance CRM questions answered

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Free assessment β€” Health Insurance

Start your health insurance CRM project

Tell us about your product lines and current renewal process.

We respond within 24 hours
Free Health Insurance CRM assessment β€” no commitment
Fixed-price delivery options
NDA available on request