Digital Health & HealthTech
Healthcare & Life Sciences
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Digital Health & HealthTech

CRM for Digital Health & HealthTech.
B2B hospital sales. Product-led growth. GDPR compliance.

B2B hospital and payer sales CRM, product-led growth, and GDPR-compliant data architecture for digital health and HealthTech companies scaling globally.

B2B pipeline
Hospital and payer sales
PLG ready
Product-led growth CRM
GDPR ready
Health data compliance
Enterprise
Complex deal management

Why Digital Health & HealthTech CRM is different

HealthTech CRM combines SaaS and healthcare complexity

Digital health and HealthTech companies face a unique CRM challenge — they have SaaS-style growth metrics but sell into healthcare organisations with NHS-level procurement complexity. A single enterprise NHS deal can take 18 months and involve clinical, IT, information governance, procurement, and finance stakeholders simultaneously. CRM must handle both the PLG motion for SME customers and the complex enterprise sales motion for health system clients.

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NHS and health system procurement is not like commercial B2B
NHS deals require IG toolkit compliance, clinical safety evidence, and procurement framework agreements before commercial conversations. Standard B2B CRM stages do not apply.
Health data in product is subject to different rules than commercial CRM data
Patient health data processed by the product is subject to NHS data processing agreements, DSPT requirements, and Caldicott principles that affect how commercial CRM data is handled.
No pipeline visibility across enterprise and PLG motions
Enterprise deals and self-serve SME customers are in different systems. No combined pipeline view or revenue forecast.

What we deliver

CRM services for HealthTech companies

CRM & Data
CRM Implementation
HubSpot or Salesforce for HealthTech B2B
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Managed
Compliance Configuration
NHS DSPT and GDPR compliance architecture
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CRM & Data
Data Architecture
Enterprise, SME, and health data model
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Gen AI
Predictive Analytics
Expansion and churn prediction for HealthTech
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DX
Customer Data Platform
Product and commercial data unified
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Client result

What we delivered for a Digital Health & HealthTech business

All case studies →
Case Study
180% increase in marketing-influenced pipeline

Marketing Operations Rebuild for a B2B Healthcare Company — From Campaign Chaos to Scalable Engine

B2B Healthcare Company

A B2B healthcare company had a marketing team of six producing campaigns manually from spreadsheets. No campaign tracking, no attribution, no lead scoring. HubSpot had been purchased twelve months earlier and barely used.

180%
Marketing-influenced pipeline
22%
Campaign spend reduction
12 weeks
Foundation built
Zero→full
Attribution visibility
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"We had the tools and the team. We just needed someone to build the system that connected them. Celumai did that in twelve weeks. What we have now would have taken us two years to build ourselves."

He
Head of Marketing
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Insights

Articles written for Digital Health & HealthTech professionals

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Article 7 min read

Partner Business Development in Professional Services: Making It Systematic

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Article 6 min read

CRM for Real Estate: How to Unify Portal Leads and Stop Losing Buyers

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Article 8 min read

How to Rescue a Failing CRM Implementation

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Regulatory & compliance context

We design CRM for HealthTech companies that satisfies NHS DSPT requirements for suppliers processing NHS data, GDPR and UK GDPR for health data as special category personal data, ISO 27001 information security obligations, DCB0129 and DCB0160 clinical safety standards for health IT systems, and CE marking and UKCA requirements for software as a medical device.

FAQ

Digital Health & HealthTech CRM questions answered

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Free assessment — Digital Health & HealthTech

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