Pharma & Biotech
Healthcare & Life Sciences
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Pharma & Biotech

CRM for Pharma & Biotech.
Medical reps. HCP engagement. ABPI compliance.

Medical rep CRM, HCP relationship management, and ABPI/EFPIA-compliant sales force automation for pharmaceutical and biotech companies globally.

HCP coverage
Territory management
ABPI ready
Code compliance
TOV tracking
Spend disclosure
Rep activity
Field force management

Why Pharma & Biotech CRM is different

Pharma CRM must be compliance-architecture-first

Pharmaceutical and biotech companies are among the most tightly regulated commercial organisations in the world. Every interaction with a healthcare professional must be recorded. Sample distribution must be logged. Speaker event attendance must be declared. Transfer of value must be disclosed publicly. CRM in pharma is not optional - it is a regulatory obligation.

Talk to a Pharma & Biotech specialist →
HCP interaction data not recorded compliantly
Meeting notes, sample records, and event attendance tracked in personal spreadsheets. Transfer of value not captured for mandatory disclosure.
Territory coverage gaps invisible to management
Regional managers cannot see which HCPs have been visited, at what frequency, or with what messaging without manual reporting from reps.
Sample management disconnected from CRM relationship
Sample requests and distribution handled in a separate system with no link to the HCP relationship record in CRM.

Client result

What we delivered for a Pharma & Biotech business

All case studies →
Case Study
2.1x increase in qualified demo requests

A Quick-Win HubSpot Chatbot Rollout That Doubled Qualified Demo Requests

B2B SaaS Company, Early Growth Stage

A SaaS company deployed a HubSpot conversational AI chatbot on its pricing and product pages in under 6 weeks, more than doubling qualified demo requests.

2.1x
Increase in qualified demo requests
2
Pages included in the initial rollout
6 weeks
Time to launch
1 month
Time to measurable, decision-ready results
Read full case study →

"We genuinely did not know if this would move the needle or if people would just ignore a chatbot. Within a month we had real evidence, not a guess, and it justified expanding the approach to more of the site."

He
Head of Growth
Book a free Pharma & Biotech CRM assessment
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Regulatory & compliance context

We design CRM for pharma and biotech that satisfies ABPI Code of Practice for UK companies, EFPIA Code on Disclosure of Transfers of Value for European operations, PhRMA Code for US activities, GDPR and CCPA for HCP personal data, FDA 21 CFR Part 11 electronic records requirements, and mandatory public disclosure of transfers of value to HCPs.

FAQ

Pharma & Biotech CRM questions answered

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