Pharma & Biotech
Healthcare & Life Sciences
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Pharma & Biotech

CRM for Pharma & Biotech.
Medical reps. HCP engagement. ABPI compliance.

Medical rep CRM, HCP relationship management, and ABPI/EFPIA-compliant sales force automation for pharmaceutical and biotech companies globally.

HCP coverage
Territory management
ABPI ready
Code compliance
TOV tracking
Spend disclosure
Rep activity
Field force management

Why Pharma & Biotech CRM is different

Pharma CRM must be compliance-architecture-first

Pharmaceutical and biotech companies are among the most tightly regulated commercial organisations in the world. Every interaction with a healthcare professional must be recorded. Sample distribution must be logged. Speaker event attendance must be declared. Transfer of value must be disclosed publicly. CRM in pharma is not optional β€” it is a regulatory obligation.

Talk to a Pharma & Biotech specialist →
HCP interaction data not recorded compliantly
Meeting notes, sample records, and event attendance tracked in personal spreadsheets. Transfer of value not captured for mandatory disclosure.
Territory coverage gaps invisible to management
Regional managers cannot see which HCPs have been visited, at what frequency, or with what messaging without manual reporting from reps.
Sample management disconnected from CRM relationship
Sample requests and distribution handled in a separate system with no link to the HCP relationship record in CRM.

Client result

What we delivered for a Pharma & Biotech business

All case studies →
Case Study
180% increase in marketing-influenced pipeline

Marketing Operations Rebuild for a B2B Healthcare Company β€” From Campaign Chaos to Scalable Engine

B2B Healthcare Company

A B2B healthcare company had a marketing team of six producing campaigns manually from spreadsheets. No campaign tracking, no attribution, no lead scoring. HubSpot had been purchased twelve months earlier and barely used.

180%
Marketing-influenced pipeline
22%
Campaign spend reduction
12 weeks
Foundation built
Zero→full
Attribution visibility
Read full case study →

"We had the tools and the team. We just needed someone to build the system that connected them. Celumai did that in twelve weeks. What we have now would have taken us two years to build ourselves."

He
Head of Marketing
Book a free Pharma & Biotech CRM assessment
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Regulatory & compliance context

We design CRM for pharma and biotech that satisfies ABPI Code of Practice for UK companies, EFPIA Code on Disclosure of Transfers of Value for European operations, PhRMA Code for US activities, GDPR and CCPA for HCP personal data, FDA 21 CFR Part 11 electronic records requirements, and mandatory public disclosure of transfers of value to HCPs.

FAQ

Pharma & Biotech CRM questions answered

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Free assessment β€” Pharma & Biotech

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Fixed-price delivery options
NDA available on request