Cloud & Infrastructure
SaaS & Technology
☁️
Cloud & Infrastructure

CRM for Cloud & Infrastructure.
Partner channels. Reseller CRM. Enterprise pipeline.

Partner channel management, reseller CRM, and enterprise pipeline management for cloud and infrastructure companies competing globally.

Partner CRM
Reseller management
Deal registration
Channel pipeline
Enterprise
Direct sales CRM
Marketplace
Revenue attribution

Why Cloud & Infrastructure CRM is different

Cloud and infrastructure CRM is a channel management problem

Cloud and infrastructure companies sell through complex partner ecosystems - VARs, MSPs, SIs, resellers, and cloud marketplaces - alongside direct enterprise sales. Managing channel conflict, deal registration, partner tier management, and revenue attribution across these channels requires CRM architecture that most cloud companies do not have.

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Channel conflict between direct and partner sales
Direct and partner teams pursuing the same enterprise account simultaneously. No deal registration system. Territory conflicts go unresolved.
Partner performance management in spreadsheets
Partner tier management, MDF allocation, and co-sell tracking handled in spreadsheets and email. No systematic view of which partners are generating ROI.
Cloud marketplace revenue not attributed to CRM opportunities
AWS Marketplace and Azure Marketplace revenue is not linked to CRM opportunities. Sales performance reporting is incomplete.

What we deliver

CRM services for cloud companies

CRM & Data
CRM Implementation
Salesforce PRM for cloud partner management
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CRM & Data
Data Architecture
Partner, reseller, and enterprise data model
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CRM & Data
API & Middleware
Cloud marketplace revenue integration
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Analytics
BI Dashboards
Partner performance and channel analytics
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Managed
Managed CRM
Ongoing CRM and PRM support
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Client result

What we delivered for a Cloud & Infrastructure business

All case studies →
Case Study
9 years of customer history migrated with zero disruption to active renewals

Migrating a SaaS Company Off a Homegrown CRM Onto Dynamics 365

B2B SaaS Company, Mid-Market Segment

A B2B SaaS company replaced a decade-old homegrown CRM with Dynamics 365, migrating 9 years of customer history without disrupting active renewals or support cases.

9 years
Customer history migrated
0
Disruptions to active renewals or support cases
100%
Engineering time redirected from CRM maintenance
8 months
Migration and rollout duration
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"We built that system nearly a decade ago because we had no other option at the time. Replacing it felt terrifying because of how much history was locked inside it. Celumai's migration plan meant we never had to choose between moving forward and losing that history."

VP
VP of Customer Success
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Insights

Articles written for Cloud & Infrastructure professionals

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Article 7 min read

Product Qualified Leads: How B2B SaaS Companies Should Score and Route Them

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Regulatory & compliance context

We design CRM for cloud companies that satisfies GDPR and CCPA for partner and customer data, SOC 2 Type II requirements, cloud marketplace data sharing requirements for AWS, Azure, and GCP marketplace, partner program compliance for Microsoft, AWS, and Google partner tiers, and export control requirements for US-regulated cloud technologies.

FAQ

Cloud & Infrastructure CRM questions answered

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Free assessment - Cloud & Infrastructure

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Fixed-price delivery options
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