Why EdTech CRM is different
EdTech CRM serves two very different audiences
EdTech companies sell B2C (directly to individual students and learners) and B2B (to schools, universities, and corporate learning buyers) simultaneously. Each has completely different CRM logic. B2C requires high-volume, low-touch nurture from awareness to enrolment. B2B requires complex institutional procurement management with multiple stakeholders and long sales cycles. Most EdTech CRM implementations serve one motion poorly and ignore the other entirely.
Talk to a EdTech specialist →What we deliver
CRM services for EdTech companies
Client result
What we delivered for a EdTech business
"We stopped arguing about data and started making decisions. That sounds simple but it took three years and the right architecture partner to get there."
Insights
Articles written for EdTech professionals
Regulatory & compliance context
We design CRM for EdTech companies that satisfies GDPR and UK GDPR for student personal data, COPPA for platforms serving under-13s in the US, FERPA for EdTech serving US educational institutions, PECR for electronic marketing to students in the UK, and DfE data sharing requirements for EdTech working with UK schools.
Free assessment — EdTech
Start your EdTech CRM project
Tell us about your student acquisition model and institutional sales pipeline.