Medical Devices & Equipment
Healthcare & Life Sciences
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Medical Devices & Equipment

CRM for Medical Devices & Equipment.
Complex sales. MDR traceability. Service CRM.

Complex sales cycle management, demo-to-close tracking, MDR traceability, and installed base service CRM for medical device companies globally.

Complex sales
Multi-stakeholder pipeline
MDR ready
Traceability compliance
Installed base
Asset tracking
Service CRM
Contract management

Why Medical Devices & Equipment CRM is different

Medical device CRM must handle complexity and compliance

Medical device companies manage some of the most complex B2B sales in any industry. A single capital equipment deal may involve clinical, procurement, finance, IT, and biomedical engineering stakeholders across 12-18 months. Post-sale, the installed base must be tracked for service, calibration, recall management, and revenue expansion. And under EU MDR, device placement and performance data must be maintained with full traceability.

Talk to a Medical Devices & Equipment specialist →
Multi-stakeholder deals not mapped in CRM
18-month deals with 8 different stakeholders managed through personal relationship networks and email. No institutional pipeline visibility.
Installed base not tracked in CRM
Devices placed at hospitals are tracked in spreadsheets. Service contracts, calibration schedules, and warranty expiries are not in CRM.
EU MDR traceability requirements not met by current CRM
MDR requires traceability of device placement, performance data, and adverse event reporting. Current CRM cannot produce this data.

Client result

What we delivered for a Medical Devices & Equipment business

All case studies →
Case Study
2.1x increase in qualified demo requests

A Quick-Win HubSpot Chatbot Rollout That Doubled Qualified Demo Requests

B2B SaaS Company, Early Growth Stage

A SaaS company deployed a HubSpot conversational AI chatbot on its pricing and product pages in under 6 weeks, more than doubling qualified demo requests.

2.1x
Increase in qualified demo requests
2
Pages included in the initial rollout
6 weeks
Time to launch
1 month
Time to measurable, decision-ready results
Read full case study →

"We genuinely did not know if this would move the needle or if people would just ignore a chatbot. Within a month we had real evidence, not a guess, and it justified expanding the approach to more of the site."

He
Head of Growth
Book a free Medical Devices & Equipment CRM assessment
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Regulatory & compliance context

We design CRM for medical device companies that satisfies EU MDR traceability requirements for device placement and performance, FDA 21 CFR Part 820 quality system requirements, ISO 13485 quality management data obligations, GDPR for patient-adjacent device data, and MHRA guidance for UK medical device companies post-Brexit.

FAQ

Medical Devices & Equipment CRM questions answered

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Free assessment - Medical Devices & Equipment

Start your medical device CRM project

Tell us about your device portfolio and sales cycle complexity.

We respond within 24 hours
Free Medical Devices & Equipment CRM assessment - no commitment
Fixed-price delivery options
NDA available on request