Case Studies · platforms

HubSpot Case Studies

Real client outcomes from Celumai HubSpot platform engagements — with actual numbers.

9 case studies

Data Architecture Redesign for a SaaS Platform — Single Source of Truth Across 6 Systems
HubSpot SaaS & Technology
Churn rate reduced 18%

Data Architecture Redesign for a SaaS Platform — Single Source of Truth Across 6 Systems

B2B SaaS Platform (2,200 customers)

A B2B SaaS platform with 2,200 customers had customer data spread across HubSpot, Stripe, their product database, Intercom, Zendesk, and a homegrown…

18%
Churn rate reduction
4 hrs
Monthly reporting time
6 systems
Connected
CRM Automation Programme for a Logistics Company — 14 Manual Processes Eliminated
HubSpot Manufacturing
23 hours weekly manual work eliminated

CRM Automation Programme for a Logistics Company — 14 Manual Processes Eliminated

National Logistics Company

A logistics company with 280 sales and ops staff had 14 manual CRM processes running on spreadsheets and email. Each process had…

14
Manual processes automated
23 hrs
Weekly work eliminated
12%
Renewal conversion increase
Managed CRM Support Programme for a 200-Person Professional Services Firm — CRM Adoption from 44% to 88%
HubSpot Professional Services
CRM adoption 44% → 88%

Managed CRM Support Programme for a 200-Person Professional Services Firm — CRM Adoption from 44% to 88%

Professional Services Firm (200 staff)

A professional services firm had implemented HubSpot twelve months earlier. Adoption had stalled at 44%. Partners were using it reluctantly. The pipeline…

44%→88%
CRM adoption
94%
Pipeline data quality
6 months
Time to result
Read case study → Ongoing managed support
Performance Marketing Programme for a B2B SaaS Company — Cost Per SQL Reduced by 61%
HubSpot SaaS & Technology
Cost per SQL reduced 61%

Performance Marketing Programme for a B2B SaaS Company — Cost Per SQL Reduced by 61%

B2B Enterprise SaaS Company

A B2B SaaS company was spending £180K per month on paid media and generating 140 MQLs. Cost per SQL was £4,200 and…

61%
Cost per SQL reduction
44%
MQL-to-SQL conversion
28%
Inbound revenue growth
Read case study → 10 weeks + ongoing
Brand Repositioning for a CRM Consultancy — 300% Increase in Inbound Qualified Enquiries
HubSpot Professional Services
300% increase in qualified inbound

Brand Repositioning for a CRM Consultancy — 300% Increase in Inbound Qualified Enquiries

CRM Consultancy (60 staff)

A CRM consultancy with strong technical delivery had weak brand positioning. They were winning work through referrals but losing competitive pitches because…

300%
Inbound enquiry increase
54%
Competitive win rate (from 20%)
34%
Average project value increase
Read case study → 14 weeks + 12-month content programme
Marketing Operations Rebuild for a B2B Healthcare Company — From Campaign Chaos to Scalable Engine
HubSpot Healthcare
180% increase in marketing-influenced pipeline

Marketing Operations Rebuild for a B2B Healthcare Company — From Campaign Chaos to Scalable Engine

B2B Healthcare Company

A B2B healthcare company had a marketing team of six producing campaigns manually from spreadsheets. No campaign tracking, no attribution, no lead…

180%
Marketing-influenced pipeline
22%
Campaign spend reduction
12 weeks
Foundation built
Read case study → 12 weeks intensive + ongoing
How a PropTech Startup Increased Trial-to-Paid Conversion from 9% to 31%
HubSpot Real Estate
9% → 31% trial conversion

How a PropTech Startup Increased Trial-to-Paid Conversion from 9% to 31%

PropTech SaaS Platform

A PropTech SaaS company was converting only 9% of free trials to paid. Their HubSpot instance had no lifecycle stage automation, no…

9%→31%
Trial conversion
Building a Multi-Touch Revenue Attribution Model for a Marketing Agency
HubSpot Professional Services
£180k spend reallocated

Building a Multi-Touch Revenue Attribution Model for a Marketing Agency

Digital Marketing Agency

A 120-person digital marketing agency could not answer their most important question: which channels were actually generating revenue? HubSpot had data but…

£180k
Annual spend reallocated
HubSpot CRM Rollout Across 6 European Offices for a Professional Services Firm
HubSpot Professional Services
84% adoption in 8 weeks

HubSpot CRM Rollout Across 6 European Offices for a Professional Services Firm

European Management Consulting Firm

A management consulting firm with 340 professionals across 6 European offices had no CRM. Partners managed relationships in personal Outlook folders. £2.3M…

84%
Adoption in 8 weeks
£2.3M
Pipeline identified
6
Offices deployed

Work with us

Want results like these?

Book a free 30-minute assessment. We will review your current HubSpot setup and tell you exactly what we would do differently.

Book free assessment →